Winning the Loyalty of Your Customers

Written by Etienne A. Gibbs, MSW, Management Consultant and Trainer


PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided torepparttar author, and it appears withrepparttar 103516 included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Mail to: eagibbs@ureach.com

Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Lifeut twelve principles that will transformrepparttar 103517 workplace into a customer-driven, highly motivational team. Dr. LeBoeuf's program goes like this:

1. Make a positive first impression.

2. Help customers buy what's right for them.

3. Askrepparttar 103518 right questions to keep them coming back.

4. Develop an appreciation of customer loyalty.

Motivational Operations

Written by Brent Filson


PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided torepparttar author, and it appears withrepparttar 103515 included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com

Word count: 1179 ==================================== Summary: The author observes that many operations leaders are getting a fraction ofrepparttar 103516 results they are capable of, because they overlook a critical results-driver, motivation. These leaders see motivation as "soft" way to get results — as opposed torepparttar 103517 "hard" determinants of cycle time, quality control, etc. — and so they avoid using it. The author asserts motivation is a "hard" tool to be used daily as a practical results-producer. ======================================== Motivational Operations by Brent Filson

There's an inexorable law operating in business. I call itrepparttar 103518 law of UP — Unfulfilled Potential. One can see aspects of this law working in other areas: For instance, in neurophysiology, humans are supposed to use only a fraction of our brains' capabilities; in technology, superconductivity is not yet widely available; and in medicine,repparttar 103519 harnessing ofrepparttar 103520 body's abilities to fight cancers is only just beginning to be understood and realized. Butrepparttar 103521 law of UP is particularly dominant inrepparttar 103522 business world — and especially in operations. Operations isrepparttar 103523 blocking and tackling of any organization,repparttar 103524 fundamentals that createrepparttar 103525 foundation for consistent success.

It's such an important function that in many companiesrepparttar 103526 Chief Operating Officer is usuallyrepparttar 103527 next in line forrepparttar 103528 job of CEO. If a company is not doing operations well, all of its other functions are diminished.

Having consulted with operations leaders in a variety of top companies for two decades, I've seen that many are unfortunately strict adherents torepparttar 103529 law of UP — for one main reason: They've neglected an all-important results-driver, motivation.

Clearly, many factors further operational excellence: capital, cycle time, technological advancements, quality, efficiencies, etc. But motivation isrepparttar 103530 most fundamental, operational determinant at all, for it drives allrepparttar 103531 others.

After all, operations isrepparttar 103532 sum of people doing many jobs; and when skilled people are motivated to accomplish those jobs, great results happen.

But many operations perceive motivation as "soft" — as opposed torepparttar 103533 "hard" factors of cycle time, quality control, etc. — and so either ignore it or struggle with actualizing it on a daily basis.

I see motivation, however, as a "hard" determinant of operations that can be a concrete, a practical results-producer.

I'm going to provide four imperatives that you can use right away to achieve consistent increases in operational results. But before I do, I'll offer a working description of motivation. For leaders often fail to motivate others because those leaders misunderstandrepparttar 103534 concept of motivation.

The best way for me to describe it is to describe what it is not. Motivation is not what people think or feel. It's what people do. Look atrepparttar 103535 first two letters ofrepparttar 103536 word, "mo." When you see those letters in a word, such as "motor", "motion", "momentum", "mobile", etc., it usually means action of some kind. Look at motivation as action too. If people are not taking action, they are in point of fact not motivated.

Motivation is not something we can do to somebody else. It is always something that that someone else does to themselves. Look back over your career, and you will see thatrepparttar 103537 motivator andrepparttar 103538 "motivatee" were alwaysrepparttar 103539 same person. As a leader, you communicate, butrepparttar 103540 people whom you want to motivate must motivate themselves.

Motivation is not a dispassionate dynamic. It is an "emotional" dynamic. The words "motivation" and "emotion" come fromrepparttar 103541 same Latin root word, which means "to move." When we want to move (motivate) people to take action, or in truth have them motivate themselves, we engage their emotions. Put another way: People will not take action for more results faster continually unless their emotions are engaged.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use