Winning the Home Business Jackpot

Written by Donna Schwartz Mills

Well, once again I *did not* winrepparttar California Lottery.

I can always tell when things are going well in my life, because I don't daydream about getting rich quick. When I was working outsiderepparttar 117791 home full time, I found myself buying tickets every week and checkingrepparttar 117792 lottery website on a daily basis. I was simply unhappy with that job and desperate to quit to stay home with my daughter.

These days, I have a business I enjoy and I rarely noticerepparttar 117793 lottery... except when business is slow, which can be expected from time to time, especially when you're a one-woman operation.

Since Memorial Day, traffic for my website has plummeted by about 40% and revenues are bound to follow. This is probably a natural occurrence tied in torepparttar 117794 fact that my audience is made up of moms with children who are now home from school, so they have less time to surfrepparttar 117795 Internet. It happened last year, I expected it to happen this year, and tried to budget for it... butrepparttar 117796 buzz aboutrepparttar 117797 economy got my mind thinking about a quick solution, and whenrepparttar 117798 jackpot hit $141 million a few weeks ago, I bought myself a $1 fantasy.

Needless to say, I am one dollar poorer and still looking for ways to get over my seasonal hump, and you may be, too.

It is tempting to step back business activities dramatically and take a long vacation. This makes sense - but only to a point. By all means, slow your pace and enjoy time with your family - that's why we're working from home inrepparttar 117799 first place. But don't neglect your long-term goals... because just as a summer downturn is a predictable occurrence, September is only just aroundrepparttar 117800 corner and back to school startsrepparttar 117801 busiest selling season ofrepparttar 117802 year. Ignore your business and marketing plans and you risk having to play catch-up and losing profits.

So what should we be doing this summer to stay on track? Here are some suggestions to help you 'have your barbecue and eat it, too:'

7 Steps to Make A Blessing Out of A Pest

Written by Irena Whitfield

How to write a business Email

Our times are fast. Our life is fast. Allrepparttar time we're in a rush for something, using faster and faster means, leaving behind everything that seems to slow us down, sometimes even proven principles of proper, polite behaviour or proper, professional business principles.

Most ofrepparttar 117790 people coming torepparttar 117791 Net expect riches. Fast. Now. Andrepparttar 117792 Hype tries to make them believe it and pursue get-rich-quick schemes without thinking, without proper work, without discipline, without ethic. Business Ethic. Writing Ethic.

And online business is based on writing. So, in allrepparttar 117793 rush, Email bathes inrepparttar 117794 full sun of attention of allrepparttar 117795 people online. It complies withrepparttar 117796 requirements: it's fast, can be automated, it has a vast reach, everyone praises it:repparttar 117797 professionals andrepparttar 117798 Hype in a unity. What'srepparttar 117799 problem then?

No doubt, Email is a powerful tool, but as with allrepparttar 117800 tools, it is necessary to know how to use it to getrepparttar 117801 best possible results.

Anyone should never forget that Email substitutes a business letter, a professional business letter in our online life. Any business presence has its strict laws if it should be successful, and no one will argue that allrepparttar 117802 people want to succeed in their online business.

How is it then they believe that without a proper business correspondence, ie a proper business presence inrepparttar 117803 market, they can succeed. The point is that they CANNOT.

Let's stop for a minute and reviserepparttar 117804 basic writing rules of an old-fashioned, good business letter (- if you try hard you will remember - that piece of paper in an envelope that we still sometimes get in our offline life :-)).

An Email of a proper netpreneur should haverepparttar 117805 same features. Yes, I said 'features', though we should never stress features. But everyone must feel them within us, and then we can dare to talk about benefits. So we will talk about features now.

In a single introductory sentence I will say that a written language has its laws that must NOT be broken. I usedrepparttar 117806 word 'language', not slang, not individual words or exclammations. And a proper professional, business Email should be written in a proper, polite, business language in proper formatting and contain:

1) Proper Greeting - it's not 'Hey' or 'Hi Guy's', it's not even: 'Got a shock'. And not even: 'I've got to tell you this!!!' Take out one ofrepparttar 117807 old-fashioned physical business letters and compare it to some ofrepparttar 117808 emails you get. And think: Who would it be to do business with? Would you dare to send an offline business letter starting with a greeting like that? And more: would you expectrepparttar 117809 person to respond, to do business with you, a customer to buy from you? I'm sure you answered: No. I'm glad you did.

2) Proper opening sentence - It's none ofrepparttar 117810 above though you get emails opened exactly that way. If you write to a stranger you should tell him who you are and why you're writing. Don't tell a novel torepparttar 117811 person - just a sentence. A full sentence. Not isolated two, three words.

The other day I received an email from one of my bankers - yes, one ofrepparttar 117812 cold bankers, andrepparttar 117813 opening started:

'Dear Mrs W, I wish you a beautiful day.'

And then he continuedrepparttar 117814 usual way. I loved it. And it's definitely notrepparttar 117815 only way to go.

3) A para or more, saying more aboutrepparttar 117816 matter, statingrepparttar 117817 facts - briefly, politely, clearly, soberly and torepparttar 117818 point: a polite request or any proper business reason you have for writing torepparttar 117819 person - in proper sentences, starting in a capital letter atrepparttar 117820 first word and ending in a full stop afterrepparttar 117821 last one. You should realise that people get hundreds of emails daily, and if you want yours to be read and what more: answered, it must be a proper business letter, not spam.

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