What makes a site successful?
Discover how can you turn your website into a highly successful online business. There are millions of sites all trying to sell you something but statistics suggest that only 1% of websites are profitable. We have been looking at exactly what it is that makes a site successful - so that you can make sure you are one of top percent making huge profits.
Choosing what to sell… First you need to decide on a niche market. Research all your potential competition. Forget trying to compete with likes of Amazon and CD sites. Try focusing on a niche market that you are familiar with.
Next you need to ensure that market exists for your chosen product. There are research tools that you can use to find this out. Have a look at http://www.wordtracker.com/ and make use of overture search suggestion tool - http://inventory.overture.com/d/searchinventory/suggestion/
Building your site… Once you have built your site there are some important factors that you need to consider.
When a visitor finds your site, your page must load quickly - in less than 10 seconds. Cut down on flashy graphics to speed up your load time and make sure that all graphics are optimized.
As soon as your page has loaded you have about 6 seconds to convince your visitor to stay and look around.
Think about removing your logo. If you really want to use your logo, shrink it and put it to one side. More important than your logo is an opportunity to promote your site - highlight benefits of your site, convince your visitor that it is worth their time to stay on your site and have a look around.
For example if you're selling magic tricks or party products, remove your logo and replace with powerful headlines, "Become Life and Soul of any party.."
That way your visitor knows exactly what you have to offer and you have given them a reason to stay on your site and motivated them to explore - already you are half way to a sale!
Using email addresses… As well as gaining sales, you also want to collect email addresses from your visitors. Encourage your visitors to sign up to a newsletter by offering them something in return - chance to win a gift voucher, discounts on future orders with you - use competitions, pop ups - anything you can.. Once you have an email address you can keep in touch with your visitor; use it as a promotional tool to advertise special offers and new products.
Be adventurous… Test and try absolutely everything. Be adventurous and try out new marketing strategies, look at your shipping costs, change layout of your site…