Before I reveal absolute TRUTH about online success, I want you to read this quote very carefully:

Winners don't do different things, ...they do things differently! (Shiv Khera)

When I first read this quote, it didn't get much of my attention. But as I started to work on web, and my experience with Internet marketing grew substantially, I made it my success yardstick.

As you continue to read this article in it's intended logical flow, you will realize why "doing things differently" in simpler terms have SPECIAL meanings on Web.

Once you understand this concept and build your business around it, driving that new red Ferrari on streets of San Francisco will no longer be your dream. There's a lot more money to be made that way, but only if you do put in an honest effort to make it happen.

Don't worry, there's no rocket science here. In fact whole idea is so simple that an average individual can easily get hold of entire concept. And it is because of it's simplicity, technique is so easily ignored by many budding entrepreneurs.

Curious? Read on...

In part-I of this article, you've discovered undocumented truth about ailing Internet businesses. You've learned why profit potential for these online businesses have gone down immensely.You've also been told that creating a "theme" product, or service for your "niche" market is ONLY way that guarantees your success online.

Over here, we'll go a step further to find out what exactly is a theme based business, and how to successfully build it using simple down to earth techniques.

Ready? Here goes...

Okay, first let's figure out what exactly is a theme business...

For purpose of illustration, here's my definition of "theme business" in it's proper contextual meaning:

"A theme is focused on a narrowly defined business idea, or concept that takes birth by identifying a human need in an existing market."

I've been asked by many entrepreneurs following question repeatedly:

What makes a successful business online?

And here's my answer... "Create a theme based niche business"

But how? ...Easy! I advise you to go through these steps...

- Find a targeted niche market -- where you can find a gap - Figure out what your potential customer wants - Develop a product keeping in view her needs, and then - Offer it to her

Done! You're now on your way to create your own theme based niche business. Market it aggressively.

And here's my 7 points foolproof checklist to justify what I say:

The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with pace of change in-house.

So, what should you look for in a consultant, and what guarantees can you expect?

Choosing consultant

The consultant should ask a lot of questions about your business and your objectives. They need to be very clear about strategic and specific goals of your site. Do you want as many visitors as possible (as in: "We get millions of hits on our Web site"), or are you more interested in attracting qualified leads for your association? Are you selling products? Are you looking for new members, sign-ups for your newsletter or events, media coverage, etc.

It's possible that there could be different markets for each of your objectives. The consultant needs to demonstrate that they clearly understand demographics of audience you want to attract. This includes whether your markets are currently online, whether they are comfortable using e-mail, etc. It's also important to clarify any restrictions on your marketing - for example, if you are only targeting specific locations.

The key to effective Web marketing is to have a comprehensive, integrated plan that focuses on where your markets "hang out" online. It's absolutely not enough to concentrate your efforts on search engines - that's a passive rather than an active approach. You want to reach out to your potential visitors, not wait for them to come to you. And, you want to ensure that your offline marketing includes your Web site - up to a third of your traffic can now come from real-world sources.

So, consultant should propose to you a wide-ranging plan (assuming that's appropriate for your goals) that includes:

* Search engine strategies * Paid (bid for placement) listings * Review sites and directories * Linking with other appropriate sites * Advertising / e-zine sponsorships (depending on your budget) * Online public relations opportunities * Integration with your real-world marketing