Will They Come Back?Written by Terri Seymour
When you build a website, you of course, want people to come to your site. But not only do you want them to visit, you want them to come back, and often!Most people will not come back unless they have a good reason. This is what you must have on your mind when you are designing and building your website. When you visit a site, take note of what that site has that would make you come back for another visit. Use some of these ideas on your website, but put your own unique style into it. On your homepage introduce yourself and talk to your visitors. Explain what your site is about and what it can do for them. Put a little personality into your site. That is what will make it unique. Some things you can incorporate into your website to keep people coming back are: *Quality Content - A must if you want people to come back to your site. Rather than just showing your products, offer useful, practical information for using products. If you have a site where you sell cleaning products, provide tips and ideas on how and where to use your products and also tips on other aspects of cleaning and maintaining your home. *Freebies - There are many places you can get freebies such as ebooks, downloads, e-cards, webmaster resources, and more. Choose freebies that relate to your site content. For example, if you have a business resource site you want to provide freebies that will help people with their business. Sites for freebies:
| | Fonts For Your Web SiteWritten by Richard Lowe
In order to make your web pages look good across all platforms and browsers, you must standardize your font selection. You must also limit fonts that you use to those that probably will be installed on most of your target systems. The reason for this is simple: fonts within web pages are only displayed properly if font is installed within viewers computer system. You might think your web page looks great with "Oreo Bazooka Joe" font, but since I don't have that installed my system will substitute my default font. The problem is especially apparent for those Windows designers with many different fonts installed. It looks great on their system, right? Some web sites solve this problem by allowing their visitors to download and install fonts which they display. I've seen this most often in "Halloween" sites with their strange, gothic fonts. Have I ever downloaded and installed those fonts? Nope. This method has same problem that plug-ins introduce: visitors usually don't want to install special things to view your web site. Requiring them to install a new font just gives people one more reason to leave fast. Microsoft has helped by creating a series of "web fonts" - a core of fonts which are by default installed on any system that runs Internet Explorer. These fonts are same for both Windows and Macintosh.
|
