Will The Real Spammer Please Stand Up!

Written by Mustafa K.

If you have been using opt-in email marketing for sometime, I'm sure you might have got accused of spam at some point, even after doing everything right.

Yes, I'm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail.

According to me it's not their fault, as nowadays it's very easy to mistake an 'email marketer' for an 'email bomber'.

The web has grown so wide and huge inrepparttar last couple of years that it has become hard to differentiate between a spammer and a legal email marketer.

Spammers just didn't disturb a regular email users life but also wrecked havoc inrepparttar 109474 Internet marketing community.

Day after day it's becoming devastatingly difficult for permission based email marketers to use email legally and not get slammed for illegal mailing.

Even after making sure your email looks, sounds, smells and tastes 'Legal', you run a high risk of either getting blocked or being labeled as a spammer.

Onrepparttar 109475 other hand, if luck favors you and your mail does make it to your subscribers’ inbox safe and sound, what'srepparttar 109476 guarantee that it'll get opened and read?

It's a nightmare every marketer would love to avoid.

Well, you can stop worrying now and have a sigh of relief. It's about time allrepparttar 109477 hardcore spammers out there had their last laugh.

The Internet marketing world is abuzz with a brand new technology, which could finally send spamming back torepparttar 109478 dark ages, big time.

If you still don't have a clue of what I'm talking about, it's called RSS and it's turning heads all overrepparttar 109479 web.

RSS, which stands for 'Really Simple Syndication' is a new technology, which enables anyone to syndicate his or her content online.

A lot has been written on what is RSS and how it works. So I would like to keep it short and sweet, as I'm sure you too wouldn't really want to get intorepparttar 109480 unnecessary technical stuff.

The Anti Spam Challenge – Minimizing False Positives

Written by CipherTrust

Email isrepparttar quintessential business communication tool, so when it doesn’t work like it’s supposed to, business suffers. Anti spam software is designed to protect your inbox from unwanted messages, but unless your system is properly trained evenrepparttar 105530 best software missesrepparttar 105531 mark and flags legitimate messages as spam. These messages are referred to as “false positives.”

While consumer and ISP anti spam products focus on blocking messages and even consider some false positives acceptable, businesses require anti spam solutions that treat their messages as very valuable. Failing to receive critical messages in a timely fashion can do irreparable damage to customer and partner relationships and cause important orders to be missed, so eliminating false positives while maintaining high anti spam accuracy is paramount to any enterprise anti spam solution.

What causes false positives? Different anti spam solutions utilize different methods of detecting and blocking spam. Anti spam software typically uses content filtering or Bayesian Logic, an advanced content filtering method, to score each email, looking for certain tell-tale signs of spammer habits such as frequently used terms like “Viagra” or “click here.” Other anti spam solutions reference blacklists and whitelists to determine whetherrepparttar 105532 sender has shown spammer tendencies inrepparttar 105533 past. A false positive can occur when a legitimate sender raises enough red flags, either by using too many “spam terms” or sending from an IP address that has been used by spammers inrepparttar 105534 past.

Minimizing False Positives Although it takes a person only a moment to process a message and identify it as spam, it is difficult to automate that human process because no single message characteristic consistently identifies spam. In fact, there are hundreds of different message characteristics that may indicate an email is spam, and an effective anti spam solution must be capable of employing multiple spam detection techniques to effectively cover all bases.

A comprehensive anti spam approach involves examining both message content and sender history in tandem. By using a reputation system to evaluate senders based on their past behavior, a more accurate picture of their intentions and legitimacy can be discerned, and a solution’s false positive rate can be further lowered. Hasrepparttar 105535 sender engaged in spamming, virus distribution or phishing attacks inrepparttar 105536 past? If not,repparttar 105537 likelihood of their message getting pastrepparttar 105538 email gateway just went up, andrepparttar 105539 chances of a false positive declined accordingly. If they have, an effective reputation system knows and flagsrepparttar 105540 message.

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