Yes, I'm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail.

According to me it's not their fault, as nowadays it's very easy to mistake an 'email marketer' for an 'email bomber'.

The web has grown so wide and huge in last couple of years that it has become hard to differentiate between a spammer and a legal email marketer.

Spammers just didn't disturb a regular email users life but also wrecked havoc in Internet marketing community.

Day after day it's becoming devastatingly difficult for permission based email marketers to use email legally and not get slammed for illegal mailing.

Even after making sure your email looks, sounds, smells and tastes 'Legal', you run a high risk of either getting blocked or being labeled as a spammer.

On other hand, if luck favors you and your mail does make it to your subscribers’ inbox safe and sound, what's guarantee that it'll get opened and read?

It's a nightmare every marketer would love to avoid.

Well, you can stop worrying now and have a sigh of relief. It's about time all hardcore spammers out there had their last laugh.

The Internet marketing world is abuzz with a brand new technology, which could finally send spamming back to dark ages, big time.

If you still don't have a clue of what I'm talking about, it's called RSS and it's turning heads all over web.

RSS, which stands for 'Really Simple Syndication' is a new technology, which enables anyone to syndicate his or her content online.

While consumer and ISP anti spam products focus on blocking messages and even consider some false positives acceptable, businesses require anti spam solutions that treat their messages as very valuable. Failing to receive critical messages in a timely fashion can do irreparable damage to customer and partner relationships and cause important orders to be missed, so eliminating false positives while maintaining high anti spam accuracy is paramount to any enterprise anti spam solution.

What causes false positives? Different anti spam solutions utilize different methods of detecting and blocking spam. Anti spam software typically uses content filtering or Bayesian Logic, an advanced content filtering method, to score each email, looking for certain tell-tale signs of spammer habits such as frequently used terms like “Viagra” or “click here.” Other anti spam solutions reference blacklists and whitelists to determine whether sender has shown spammer tendencies in past. A false positive can occur when a legitimate sender raises enough red flags, either by using too many “spam terms” or sending from an IP address that has been used by spammers in past.

Minimizing False Positives Although it takes a person only a moment to process a message and identify it as spam, it is difficult to automate that human process because no single message characteristic consistently identifies spam. In fact, there are hundreds of different message characteristics that may indicate an email is spam, and an effective anti spam solution must be capable of employing multiple spam detection techniques to effectively cover all bases.