Marketing: Will Microsoft Lose The Browser Wars?

Will Microsoft Lose The Browser Wars?

Written by Jim Edwards

Until recently, software giant, Microsoft's Internet Explorer Web browser enjoyed a relatively unchallenged position as repparttar

most popular Web browser in repparttar 120053

world.

Despite lawsuits and charges of unfair competition from repparttar 120054 likes of Netscape and others, Microsoft dominates browser software with over 90% market share.

Microsoft's dominance of repparttar 120055 browser market stems mainly from repparttar 120056 simple fact that repparttar 120057 majority of computers get delivered with Microsoft Windows as repparttar 120058 default operating system. Internet Explorer (IE) comes standard with all Windows software and, thus, virtually everyone automatically gets repparttar 120059 IE browser. By default, Microsoft owns repparttar 120060 browser market because they catch consumers early, get them conditioned to using repparttar 120061 IE software, and, until recently, no other software offered a compelling enough reason to switch. However, with a seemingly endless rash of security problems, consumers started looking elsewhere for alternative Web browser options.

This consumer demand may well spell repparttar 120062 end of Microsoft's dominance in repparttar 120063 browser marketplace.

In response to severe security vulnerabilities, several alternative Web browsers recently gained significant market share.

** Opera.com **

One of repparttar 120064 original "alternative" browsers, "Opera" offers a significant number of interesting tweaks over Internet Explorer, including repparttar 120065 ability to open more than one html page within repparttar 120066 browser, as opposed to one page per window with IE. The free version of Opera carries advertising messages, but for $39 you can turn off repparttar 120067 advertising and unlock additional features.

** Mozilla.com **

Mozilla actually offers two choices for alternative Web browsing. Mozilla 1.7, repparttar 120068 current version of repparttar 120069 original Mozilla software, includes an email program, newsgroup reader, and even a chat feature. Mozilla also offers a newer browser called "Firefox" that has many people raving about enhanced features. Both browsers come free of charge and do not appear to carry any third party advertising.

Complementary Relational Linking and How It Could Save Your Internet Business

Written by Francisco Aloy

The concept of linking is that sites with common interests should link to drive more traffic to each other's businesses and to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with high popularity. They feel that when many sites are linking to yours, it's a sign of ranking value.

The standard linking philosophy of most websites is to have a "links page" that piles all repparttar link partners into one common pool, without any indexing. That type of link will only help you with SE ranking but not sales.

Next up repparttar 120052 ladder is repparttar 120053 links page that's indexed, making your website easier to find. A much better solution if you must have a links page.

Of course, repparttar 120054 best link in repparttar 120055 world is when your partner puts you on his home page. I tell you, it's enough to make any Net Marketer go into involuntary spasms! However, repparttar 120056 chances of that scenario are slim to none!

That's not to say there isn't a middle ground between repparttar 120057 above strategies. There is a better option: complementary/relational linking! As an example: Let's say your website sells only pencils and you link up with a partner that sells paper; that's complementary!

Relational linking then assigns a merit value to all repparttar 120058 linking proposals, using these facts:

Page ranking: Is it more or less equal?

Search Engine Ranking: Do both partners have good positions?

Traffic: Is repparttar 120059 traffic swap equal?

As can be seen, some of repparttar 120060 above quantities are interchangeable but shouldn't get in repparttar 120061 way of judging repparttar 120062 merit value of each offer. Depending on each circumstance, repparttar 120063 varied partners will have a merit value that will give them more or less prominence on your website.

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