You might have best product or service in universe but if no one reads your ad, no one will ever know about it.

How many emails do you receive daily?

And, how many of those emails do you delete automatically because headline did nothing to peak your interest?

The headline must be short, no more than 6 to 8 words. Less, in this case, would be more.

The very best headline I have ever seen in an email message was just 3 short words long. It captured my attention and enticed me to click on link to visit a web site.

Can you guess what those words might have been?

Your headline must be in Subject area of your email message and it is recommended that you make use of one or more action words to help capture your reader's imagination.

If you would like a FREE list of about 50 Action Words: mailto:action_words@emailexchange.org

We are all busy online and we do not have time to do more than give our email a quick scan of headlines to see if there is anything of interest that we want to read.

1. You could offer your potential customers a free sample of your product. If sample proves what you claim, there is a high chance they will buy it.

2. You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.

3. You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.

4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.