Wild Bill's Top 30 Copy Writing Principles!

Written by /"Wild Bill/"

1. The Right Product forrepparttar Right Target Group:

Make sure that you are promoting a product that is useful and/or desirable torepparttar 129924 audience you are targeting.

2. Use Attention Getting Headlines:

You web site will have or should have much useful information embedded within. Just like direct advertising, you must be sure that you have a great headline to get your reader's attention.

3. Expand Headline with Lead Paragraph:

Follow uprepparttar 129925 headline immediately withrepparttar 129926 first paragraph. If you ask a question, answer it. If you propose a thought, explain it. Don't leave them hanging too long, you may end up hanging yourself.

4. Drawrepparttar 129927 Reader In:

Avoid page and advertising layouts that are confusing or hard to read. Reading your message should be a pleasure to read. Keep your copy simple, clear and concise. Talk to your reader as you would a friend or family member. Be straight and sincere with them. Spell it out and explain point that need explaining. Don't leave your reader second-guessing your copy.

5. Support your Opening Idea:

When you plant that opening idea, build on it and support it. List your strongest and key points. Don't just tell your reader you're better, state (brief) facts why!

6. Focus onrepparttar 129928 Reader, notrepparttar 129929 Product:

Of course your copy must contain information and facts about your product or service, but that is not your focal point. You must focusrepparttar 129930 reader. Use their needs, wants, desires, fears, weaknesses, concerns, and even fantasies to sell your product or service.

7. Empathize with your Reader:

Many buyers have firm beliefs and strong feelings for repparttar 129931 type of product that they are interested in. Share their enthusiasm; support them in their interests outsiderepparttar 129932 product itself.

8. Userepparttar 129933 "That's Right!" Principle:

Get your prospect to agree with you. Tell them something they know already. Get them to say to themselves, "That's Right!"

9. Ask Provocative Questions:

Leading into your copy or headline with thought provoking questions will grabrepparttar 129934 reader's interest and move them to read more forrepparttar 129935 answer.

10. Move Quickly from Intro torepparttar 129936 Pitch:

Don't waste your reader's time trying to "warm them up". If they got that far, there's blood flowing already. People are busy creatures. If you lose their interest, you neither sell nor profit. Get on with it!

11. Be Sincere:

What'srepparttar 129937 number one fallback for sales onrepparttar 129938 web? Fear! Fear of being scammed or ripped-off. The more sincere you arerepparttar 129939 better your chance of building a "selling" relationship.

12. Don't Contradict Yourself:

Double-check your copy. You would be surprised to know that many copywriters unknowingly contradict themselves leavingrepparttar 129940 reader suspicious, thus destroying your credibility with them.

13. Keep Your Focus Aligned:

The more focused your target group,repparttar 129941 better your chance of meeting their needs. Don't try to sell everyone!

14. Make Your Product Irresistible:

Dress it up. Your product should sound likerepparttar 129942 cream ofrepparttar 129943 crop. Focus on your selling point (price, quality, etc) and make it impossible forrepparttar 129944 reader to imagine another in comparison.

15. Use Fear as Motivation:

Fear is both a weakness and strength, but also a powerful selling tool. Fear of injury, death or missed opportunity. If you sell a safety product you would use this fear to your advantage. If you're offering an opportunity,repparttar 129945 fear of missing their chance is a strong seller.

16. Anticipate Problems and Complaints:

Don't avoid or hide a possible problem with your product or service. Address it in a positive manner. This creates a sense of goodwill between seller and buyer.

How To Write Sales-Making Headlines and Text

Written by J. R. Beach

How long does it take to make a first impression? Onrepparttar fast-paced internet you’re likely to get less than 15 seconds. That’s all they’ll spend on your opening page unless you grab visitors with something that interests them.

And if you’ve spent effort and dollars to attract visitors, you don’t want to lose them inrepparttar 129922 time it takes to back out ofrepparttar 129923 driveway. After all, if you’ve got something to sell, you’re not looking for “hits”, you’re looking for sales. The only item someone will buy in fifteen seconds is a face-value ticket torepparttar 129924 Super Bowl.

Withrepparttar 129925 advent of simpler, fast-loading sites with fewer graphics, headlines and text may berepparttar 129926 most important tools you have during those 15 seconds.


The objective of a headline is to interestrepparttar 129927 visitor in readingrepparttar 129928 text. Plain and simple. Without a well-written headline, visitors will never go far enough to investigaterepparttar 129929 details of what you’ve got to offer. You don’t sell with a headline. That’srepparttar 129930 job of your text. All you want to do is getrepparttar 129931 reader to desire more information.

--Chooserepparttar 129932 right words First, certain subjects create more interest than others. Amongrepparttar 129933 most effective are money, wealth, love, health and safety. Practice writing three or four headlines using those subjects.

There are also words that seem to attract greater interest than others. Here are some of those words: Learn, discover, easy, new, proven, save, you, now and free

Now re-write your headlines incorporating those words.

And, of course, many effective headlines start with “How to…” or “How you can…”

--Use a question Many times a question works well because it involves repparttar 129934 reader. Ever heard this one? “Where Do You Want To Go Today?” Sure you have.

Here are some other ways to incorporate a question into your headline: “Have You Ever…?” “Do You Want To…” “Do You Think You Can…” “How Do You…”

--Experiment with your headlines Chances are, you’re not going to hitrepparttar 129935 best possible headline on your first try. And nobody can tell you in advance what will work for your product or service. Don’t be afraid to experiment early on, trying to gauge response to each headline.

--Put a tracking system in place Make sure you have a system in place to track which headlines are generating response and which aren’t. An easy way is to make multiple, identical pages on your site. Each page should contain a hit counter. Then assign each headline you use to a particular page. The highest number of responses wins. Headline one might be www.yourdomainname.com/product/hd1.html andrepparttar 129936 second headline aims visitors to www.yourdomainname.com/product/hd2.html.

Writing Effective Website Text

Now that you’ve perfected your headline, you should tailor your text to involverepparttar 129937 visitor in your site, describe what your product or service will do for them and lead them toward a sale. Here are some DOs and DON’Ts:

--Highlight Benefits People don’t respond to features, they respond to benefits (whatrepparttar 129938 product or service will DO for them or how it will make them FEEL). Therefore, turningrepparttar 129939 product’s features into benefits is critical. For example, people aren’t interested in a six-cylinder, turbo-charged 280-horsepower engine. That’s a car’s feature. They are, however, interested in driving a car with quick acceleration to merge swiftly into highway traffic, pass slow-moving trucks on two-lane roads, etc. Those arerepparttar 129940 benefits ofrepparttar 129941 engine. So stress benefits. Here’s an easy way to do that:

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