Why your ads aren’t working

Written by Claire Cunningham

The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?

Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.

If your ad results are disappointing, here arerepparttar key things to look at:

1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you’re not offering something prospective customers want, they won’t respond. If you’re not sure what prospects want, ASK!!

2) Audience Are you reachingrepparttar 140915 people who makerepparttar 140916 buying decision for your product or service? Many big ticket sales involve buying teams or multiple layers within an organization. Are you reaching everyone you need to?

3) Vehicles Are you inrepparttar 140917 best publications (or radio time slots, TV programs, whatever)to reach your audience with your message? Look at quantitative AND qualitative data to get a true evaluation of media and vehicles. 4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they’re interested, and b) People retain about 10% ofrepparttar 140918 messages they’re exposed to each day. So for a communication program to succeed, it must repeat, repeat, repeat. (Current estimates are that it can take 7-9 repetitions of a message for it to sink in.)

A Quick And Unique Way To Get Free Advertising

Written by Martin Hoffmeister

One possible reason why your business is failing is that you don't offer free original content at your website.

What about a top quality article or tip you could provide your website visitors on a daily basis?

Just addrepparttar following link to your website and you can help out your website visitors with a powerful marketing tip which is randomly chosen from a database of more than 100 articles:


You'll get many benefits from helping online business newbies. You will feel good knowing that you had a part in helping them build their business. You can sit back and say "I had a part in their success." Another benefit you could receive is you might gain some valuable referrals from them because you can replacerepparttar 140608 Million Dollar Traffic affiliate id inrepparttar 140609 resource box directly following each article with YOUR affiliate id. So, for instance, if your id is x, just add this detail torepparttar 140610 URL above:

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