Author: Lee Wise Copyright date: 2003 Word count: 735 w/bio Characters/line: 60 BE YOUR OWN GOOD NEWS AUTHOR Creating Good News Headlines In An Often Not-So-Good World © Lee Wise 2003 All rights reserved
"READ ALL ABOUT IT!"
In
world of literature headlines are designed to draw our attention to
product, service or event
author wants us to focus our attention on at any given moment.
Headlines are designed to cause us to internalize a variety of responses. Maybe even some like these:
"I wonder if this is true? I'll check it out."
"That's right! I identify. Those other wacky diets have failed me too. I'm going to look into this."
"Good heavens: that's awful. How could anyone think that way?"
"My mom sure could use this. I mean, all these people can't be wrong... right?"
"It's only that much?"
"That's interesting."
"I would like to be feel that way -- just once."
"I admire that type of person."
A good headline, in other words, causes us to respond. We become engaged at a different level with
author because he or she got our attention.
A good headline can be powerful.
Now hold on to that thought while I redirect your attention to
idea of...
CREATING YOUR HEADLINE FOR THIS COMING WEEK
"Create your own headline -- what are you talking about?"
I'm talking about creating your own "good news" headline for
week. A mental filter that will cause you to focus your attention on
good things around you.
That's right:
good events. The common, everyday stories of people who are doing and saying things that bring beauty into our world.
The wife who gently kisses her child in a grocery store after work -- even though she is exhausted.
The laughter you hear down
hall because someone is a bright individual and others relate to him or her.
The person you work with who takes time to write a sincere note of thanks for a seemingly small act on your part.
The phone call that meant so much.
The friend who loaned you his car while yours was being repaired.
The good news you heard on
television.
A QUESTION FOR YOU
What title could *you* give to a headline that would cause you to *actually see*
small, and not-so-small, good around you for a short period of time?