According to Usability Expert Jakob Nielsen: "On Web, usability is a necessary condition for survival. If a web site is difficult to use, people leave. If homepage fails to clearly state what a company offers and what users can do on site, people leave. If users get lost on a web site, they leave. If a web site's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here? There's no such thing as a user reading a web site manual or otherwise spending much time trying to figure out an interface. There are plenty of other web sites available; leaving is first line of defense when users encounter a difficulty." More: http://www.useit.com/alertbox/20030825.html

What is usability

Is your web site usable? There are several definitions for usability, but basically following 4 characteristics can be considered usable:

* Quick and easy to learn; * Efficient to use; * Allows rapid recovery from errors; * Easy to remember;

Does your product or web site have above characteristics? Usability increases benefits for both parties: User (potential customers) and Provider (yourself).

The use of logos has been very helpful in bringing out name of a business establishment whether small or big. It is a way of how your business will maintain its transparency in growing competition. Having a specific logo will definitely broaden your identity and help you to stand out among rest of companies. It will also keep up your name and standard and keep a quality that people and customers will always remember. It will also give effect in keeping up your reputation as well. It will keep you identified and originally different from others. That is how appeal in your logo plays its part.