The toll free number 1-800-Get-Rich belongs to Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right? Well apparently not. Their website shows actual numbers, 1-800-438-7424 for marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is mnemonic device of letters representing those numbers on telephone keypad. It makes you wonder, did casino have bad luck (no pun intended) or receive bad publicity for their 800-Get-Rich phone number?
Doing a Google search for 1-800-GET-RICH returns several spoof articles using toll free number to make light of get rich quick schemes. Seems as well suited to a casino as to satire, since gambling represents ultimate get rich quick scheme.
But on web there's a another element to toll free numbers you must consider. 800 numbers are used as domain names which seem to stick in our memory as a web address just as well as a phone number. Resorts Atlantic City Hotel Casino should buy domain name www.1800getrich.com and assign that marketing department toll free 800 vanity number to Casino.
The domain name is for sale as of this writing if you visit that web address. You can be certain that current domain owner knows that toll free vanity telephone number is owned by Resorts International Hotels www.resortsac.com which matches domain www.1800getrich.com. It has to be enticing to think a large corporation may want his domain.
The casino owns toll free number but isn't using mnemonic for it. Makes you wonder about history of domain name, since WHOIS records show it was reserved only this past May of 2004, AND history of vanity number since it is going unused, at least on web site. Hmmmm...
There are vanity phone number resellers online that actually specialize in providing 800 numbers with matching domain name for those seeking consistent branding for their business. Clearly this is simply a marketing ploy by savvy 800 number vendors, as those domains may be full of hyphens and may cost more than they should due to perception of value-added.