Why should I use cosmetic brushes?Written by Adem Martin del Campo
Most people overlook importance of using application tools, like brushes, when they apply their make-up. The most important reason is performance. How would you feel if you went to have your make-up done by a professional and they applied your make-up with their fingers? You would not pay for it would you. The same idea applies to you at home. By using a brush that is made for particular process you are performing (i.e. applying eye shadow with an eye shadow brush) it will only make application process easier. Applying your blush is another good example. It is very hard to make both of your cheeks look even when you use your fingers as application tools. For those of you that have trouble keeping your make-up on throughout day, like your eyeliner, use a firm bristle brush and a flat eye shadow instead of a pencil. The shadow will stay on better, and give you a more natural looking line that will not make your eyes appear smaller.
The next important reason for using brushes is so you do not contaminate your cosmetics. There are a lot of things that you touch which can be transmitted to your cosmetics if you use your fingers. This can cause a problem for people with sensitive skin or eyes. If a problem does occur you end up having to throw away product, which is money wasted. You may even have to go to work without make-up for a few days to let your eyes or skin heal.
What is the difference between "Store Brand" and "Professional" Cosmetics?Written by Adem Martin del Campo
Everyone has heard cliché "you get what you pay for". This is main difference between professional cosmetics and store brands. You have to say to yourself "How come I can buy eye shadows in store and they only cost $2.00?" The reason is quality of products in just not as good. Let me give you some practical examples. First let's look at foundation. Most of foundations found in stores that are liquid are just that, liquid. In order for that foundation to have consistency of water there has to be a large amount of water in it. You are also playing a guessing game when you have to choose "right one". This is reason why we charge more for our Custom-Blended Foundation. It is a cream-based formula with SPF-15 sun block, so it will moisturize and protect your skin while you wear it. Since we custom-blend our foundation you can be assured that it is right color and shade for your eye color. This is important because you will notice that our foundation will not change colors on you over course of day. Another benefit is that it does not contain any waxes to cause it to crack or wrinkle after a short period of time. You can already start to understand differences. Let's move on to lipstick.
Lipstick seems like a pretty general thing, but it isn't. Most of "long-lasting lipsticks" tend to stain your lips and make them dry like desert; whereas our lipsticks are cream-based, so they will stay on a long time and not dry your lips while you wear them. A great way to change look of each of our lipsticks is to use your blush color as a base. Try that with "long-lasting lipsticks" you will not see any difference, so you end up having to buy a larger variety of them in order to see any change.
While walking through store you might notice a new eye shadow you like. Stop and think about it. What am I really getting? Most of store brand eye shadows contain waxes that when mixed with oils in your skin will start to crease and wrinkle much like foundation mentioned earlier. Our eye shadows go on smooth and they can be applied either wet or dry. When applied wet they become water resistant, so a night out dancing is no problem.
Have you noticed that a lot of store brands are going towards compact powders instead of loose powder? You say to yourself "this seems more convenient". There is a reason they have to make it so "convenient" - you are going to need to "freshen up" all day long. Our powders are so finely processed that once you apply them in morning you will not need to reapply it later in day. Now of course if you are out in sun being active, I am not saying that you will not need to freshen up later. What I am saying is that during normal activity like when you are at work there will be no need to reapply your powder. This will make your powder last a lot longer.