Why should I use blogs and RSS feeds?Written by Craig Desorcy
Why should I use blogs and RSS feeds?Blogs and RSS feeds are great marketing tools! Now, if you’re like me, you’re probably scratching your head and saying, “Wonderful, but what in world is a blog, and what heck does an RSS feed?” Let’s make it quick and simple. A blog is basically a journal or diary that is kept online. It changes every day as you add new content. An RSS feed is a little more involved. RSS (usually referred to as Really Simple Syndication) is a means to publish regular updates to web content. The content itself is known as feed. In other words, RSS feeds are a great way to get information that changes often (for example blogs or even news headlines) out on web to an amazingly large audience. Now to answer question, why should you use blogs and RSS feeds? Numbers, numbers, numbers! Let’s think about it. When more people view your site, you will make more sales - obviously. Of course, trick is to get them to your site. While you sit there reading this article, there are search engines silently exploring cyberspace for new or updated web content. Aha! When you update your blog and use RSS feeds, your new information will be noticed by these tireless search engines and published across World Wide Web. Hey, it’s free advertising, right? Anita was excited! She finally had her own website and an ebook on market. Her enthusiasm was a source of amusement to her friends and family. Every lull in a conversation was an opening for Anita to discuss her new enterprise. Though Anita netted a lot of good natured eye-rolling and teasing, she knew they were all proud of her. It wasn’t long before Anita’s enthusiasm began to wane. After all, what good was an ebook if nobody bought it? She’d tried buying email lists and sending advertisements out, but it didn’t seem to earn any profit. Why? Spam filters, like virtual pac-men, were gobbling up emails that Anita sent. In reality very few were ever even opened.
| | Jump on Blogging and RSS Feeds or be Left Behind!Written by Craig Desorcy
Jump on Blogging and RSS Feeds or be Left Behind!Viruses and deluge of cyberspace version of junk mail, spam, has forced marketers to look for new ways to get back into surfer’s eye. Spam filters hinder many of today’s marketers. That ezine you spent hours producing is often routed to garbage bin without your intended audience ever seeing it. Now that’s not nice, but overwhelming piles of unsolicited emails are thrown into virtual mailboxes around globe. Do you read your spam mail? The wise and prudent are jumping on a trend that was relegated to personal use until about a year ago - blogging and RSS Feeds. These new tools have become latest marketing craze to hit Internet. Why? The advantages they present are amazing, cost effective, and can get your site indexed in blink of an eye. No wonder marketing gurus are smiling like Cheshire cat! Andrew logged onto his usual My Yahoo! page early in September 2004, and was startled to see that it had had a make-over. Really, he thought only women did that! What was this RSS feed information blaring across screen anyway? It took a little bit of investigation, but Andrew soon discovered that this news could mean extra money in his pocket. He nearly spilled his lukewarm coffee on keyboard when he realized that he could get his website in front of more than 20 million viewers with such amazing ease! People everywhere were touting RSS feeds and blogs as backdoor to Yahoo! - and what a place to be! He’d spent endless hours trying to implement search engine optimization techniques in order to do this very thing.
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