I see a fair amount of business plans - it's an occupational hazard.Not long ago I sat with a company to discuss their business plan. The CEO and founder of this start-up presented his operating and fundraising plan. His basic plan was to raise $8-10M in a second round of financing.
They had all
charts, financial data, revenue forecasts, market studies, etc. Every chart was “up and to
right”; every conclusion was a tremendous profit in years 3-5.
What caused this post were their less than confident and convincing answers to
following questions I had of their plan:
1. Why should I believe you'll achieve your plan? 2. How are you going to assure success in
first 6, 12, and 18 months of your plan? 3. Forget
multiyear success you expect, what specific things are you going to do to achieve your plan in
next 4-6 quarters? 4. What is your sales cycle? 5. How many suspects need to be "touched" to reach your revenue plan? 6. How many prospects do you need to close to reach your revenue projections? 7. How are you going to support
customers you win?