How to attract advertisers for your site
Build a site with plenty of content Firstly it's pretty obvious that you need to build a site with plenty of content. You'll also need to have a targeted audience in mind from outset. My site was aimed at beginner to intermediate ASP developer.
Promote site You’ll need to promote site in search engines, directories and exchange links with other similar sites and build up site's reputation.
Look for similar sites on a related subject and advertisers To source advertisers look for those who are currently running ad campaigns on sites related to your topic. This way you know what companies will be receptive to your inquiry. Make a list of all companies that you intend to contact. It's a good idea to also make a note of those companies that you do contact for future reference. You can note date and whether you received a response amongst other things.
Contact advertisers – send an introductory email Contact those advertisers on list either by email or phone. Below is a sample email that might give you some guidance on what to send.
My name is Michael Wall, I am owner and founder of website www.Codefixer.com which offers ASP tutorials, articles and resources aimed at beginner to intermediate ASP.
I am actively looking for an advertiser for an available slot on my site (state which slot is available and provide a screenshot is appropriate).The slot is exclusive and non-rotating and sold on a month by month basis.