It is important that anybody with a significant online presence understands why offline ads are so important and more so why they are usually much more effective than online advertisements. This is very useful knowledge that will no doubt impact dramatically on success and profitability of any online enterprise. More so when numerous businesses have lost significant amounts trying to advertise online and have ended up with virtually nothing to show for their efforts. Even much-talked about pay-per-click ads have been hit by increasing click fraud in recent times. This is where software is created to continuously click at ads with motive of landing advertiser with a huge ad bill and no business. Other times software has been used to profit webmasters who post pay-per-click ads as affiliates and earn a percentage of cash paid by client for every single click that happens on their site.

Actually very nature of World Wide Web has a lot to do with it not being suitable for traditional advertising. For starters, contrary to what most people think, net is not an advanced Television. It is very different from Television in that it is an interactive medium. It is actually an advancement on Telephone. This means that person surfing web chooses where they want to go, just way you choose which calls you want to make to get information and which calls you want to receive. This is reason why, while many people may be tolerant of advertisements coming to them on Television, they will usually get extremely upset with unsolicited ads coming to them through internet. Whether it is pop-up ads that interfere with their surfing experience or unsolicited mail in their email inbox, reaction is often same.

Build a site with plenty of content Firstly it's pretty obvious that you need to build a site with plenty of content. You'll also need to have a targeted audience in mind from outset. My site was aimed at beginner to intermediate ASP developer.

Promote site You’ll need to promote site in search engines, directories and exchange links with other similar sites and build up site's reputation.

Look for similar sites on a related subject and advertisers To source advertisers look for those who are currently running ad campaigns on sites related to your topic. This way you know what companies will be receptive to your inquiry. Make a list of all companies that you intend to contact. It's a good idea to also make a note of those companies that you do contact for future reference. You can note date and whether you received a response amongst other things.

Contact advertisers – send an introductory email Contact those advertisers on list either by email or phone. Below is a sample email that might give you some guidance on what to send.

===============Sample Email=====================

My name is Michael Wall, I am owner and founder of website www.Codefixer.com which offers ASP tutorials, articles and resources aimed at beginner to intermediate ASP.