Below is a situation I've met recently.

Early last month, me and my fiancé went to a furniture shop to look around for our new house.

Upon reaching shop at chongpang, a popular place in Singapore, a lady approached us politely and passed us some files with pictures of furniture. We browse through files and she even offer to help us look for color and design of our requirements.

In between, we make some changes on color we want but she still give us that smiling face and continue helping us. Well, this is good customer service. Don't you agree?

Of course, we'll make some bargains seeing our idea furniture. After some discussion, she agree to give us some discounts as we are going to buy two products from them.

After paying a deposit, we decided to browse for our next purchases for our master bedroom since we received very good customer service. She shows us around to cupboard and dressing table. There's also discount on items we prepare to buy. She even wrote down details of items on offer, in case when time we come to buy, it's not on offer anymore.

So happily, we left shop and decided to buy all our other furniture from this shop. Until here, we received before sale service.

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Summary: The author asserts there are two kinds of results leaders achieve, standard results and deep results. All leaders know what standard results are, but few leaders know what deep results are. In long run, standard results, though necessary, are far less important than deep results.

Leadership For Deep Results: Without Them Are You Wasting Your Leadership And Your Life? (Part One) by Brent Filson

I've challenged all leaders I have worked with during past two decades to achieve "more results faster continually."

They can get on track to start achieving such results not by working harder and longer but by slowing down and using Leadership Talks on a daily basis.

However, I also tell them that getting on more-results-faster-continually track is not an end but a beginning. They must then begin focusing not just on quantity and speed of results but kind of results they aim to achieve.

There are roughly two kinds of results, standard results and deep results. Most leaders understand standard results but fail to come to grips with deep results. In fact, these leaders go through their entire careers getting former, but they don't have a clue about latter. Of course, standard results are necessary. But in long run, they are far less important than deep results.