Why is SEO so important to your site?

Written by Shawna Fennell

 You have heardrepparttar phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for.  The Search Engines come back withrepparttar 138934 most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).

  So now you beginrepparttar 138935 task of clicking one by one on these links to findrepparttar 138936 information or service you need. You may go through page one to find what you are searching for, you may go through all of page two, but did you get to the website on page 10? If you are shaking your head No (who has that kind of time?) then you have realized how important LOCATION LOCATION LOCATION is to your website. We need to get your site located onrepparttar 138937 first page.

The quick and easy answer to this problem is of course PPC (Pay Per Click Advertising such as Google Adwords or Overture). But this is notrepparttar 138938 smartest way to solve your problem andrepparttar 138939 cost can put my small business owners of out business. We have found that most website owners state their largest expense is advertising. Imagine if you could cut your advertising in half! Imaging if you could eliminate your advertising cost all together and still achieverepparttar 138940 same sales (if not more)!

  Search Engine Optimization for your site isrepparttar 138941 answer.  

Everyone wants to be listed inrepparttar 138942 number 1 spot. But most companies do not get listed under any of their keywords because they do not know how to implement search engine optimization (SEO). SEO is really not as hard as it sounds and most will find that once they understand how it works, it is actually quite simple.

Is Ontology the Next Big Factor in Google's Algorithm?

Written by Bobby Heard

Whenrepparttar ax comes down at Google, there are always big winners and big losers. Recently, we’ve seenrepparttar 138895 first big algorithm change ofrepparttar 138896 year and many web site owners and their respective sites have fallen, much likerepparttar 138897 proverbial tree. What was it about their site that was simply too much forrepparttar 138898 new algorithm to allow anymore searchers to see? Taking a look at their sites (if you can find them) as well asrepparttar 138899 sites atrepparttar 138900 top, gives us great insight intorepparttar 138901 mind ofrepparttar 138902 Google boys andrepparttar 138903 evidence is clear;repparttar 138904 word ontology is not gettingrepparttar 138905 attention in deserves.

What is ontology? The quick answer is that it is words that are related torepparttar 138906 keywords that you are targeting. However, it’s a bit more complicated than just dusting offrepparttar 138907 old Thesaurus. The way it works is that it is an undetermined amount of words that most frequently appear onrepparttar 138908 same pages throughoutrepparttar 138909 internet asrepparttar 138910 keywords you are targeting. I would assume that more weight is given torepparttar 138911 words on pages that rank well than those that don’t. So now that we know that, how is it affecting today’s SERPs? Logically, ontology makes a lot more sense than keyword density, which is clearly a thing ofrepparttar 138912 past. Of course, Google needs to know what your site is about, and you need to tell them, but not inrepparttar 138913 way that some sites have inrepparttar 138914 past. This is a lesson learned forrepparttar 138915 site owners who have been axed from Google’s rankings. I have taken a look at a few that have been talked about inrepparttar 138916 SEO “underworld” and while it’s been obvious inrepparttar 138917 past that keyword density is nothing more than spammingrepparttar 138918 search engines, it is now clear that Google has maderepparttar 138919 necessary adjustments in it’s algorithm to avoid sending it’s users to spammy sites.

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