Why is SEO so important to your site?Written by Shawna Fennell
You have heard phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).
So now you begin task of clicking one by one on these links to find information or service you need. You may go through page one to find what you are searching for, you may go through all of page two, but did you get to the website on page 10? If you are shaking your head No (who has that kind of time?) then you have realized how important LOCATION LOCATION LOCATION is to your website. We need to get your site located on first page.
The quick and easy answer to this problem is of course PPC (Pay Per Click Advertising such as Google Adwords or Overture). But this is not smartest way to solve your problem and cost can put my small business owners of out business. We have found that most website owners state their largest expense is advertising. Imagine if you could cut your advertising in half! Imaging if you could eliminate your advertising cost all together and still achieve same sales (if not more)!
Search Engine Optimization for your site is answer.
Everyone wants to be listed in number 1 spot. But most companies do not get listed under any of their keywords because they do not know how to implement search engine optimization (SEO). SEO is really not as hard as it sounds and most will find that once they understand how it works, it is actually quite simple.
Is Ontology the Next Big Factor in Google's Algorithm?Written by Bobby Heard
When ax comes down at Google, there are always big winners and big losers. Recently, we’ve seen first big algorithm change of year and many web site owners and their respective sites have fallen, much like proverbial tree. What was it about their site that was simply too much for new algorithm to allow anymore searchers to see? Taking a look at their sites (if you can find them) as well as sites at top, gives us great insight into mind of Google boys and evidence is clear; word ontology is not getting attention in deserves.
What is ontology? The quick answer is that it is words that are related to keywords that you are targeting. However, it’s a bit more complicated than just dusting off old Thesaurus. The way it works is that it is an undetermined amount of words that most frequently appear on same pages throughout internet as keywords you are targeting. I would assume that more weight is given to words on pages that rank well than those that don’t. So now that we know that, how is it affecting today’s SERPs? Logically, ontology makes a lot more sense than keyword density, which is clearly a thing of past. Of course, Google needs to know what your site is about, and you need to tell them, but not in way that some sites have in past. This is a lesson learned for site owners who have been axed from Google’s rankings. I have taken a look at a few that have been talked about in SEO “underworld” and while it’s been obvious in past that keyword density is nothing more than spamming search engines, it is now clear that Google has made necessary adjustments in it’s algorithm to avoid sending it’s users to spammy sites.