Why is SEO so expensive?

Written by Chris Genge


Why is SEO so expensive? By Chris Genge

One ofrepparttar questions our firm often gets asked is, "Why is search engine optimization (SEO) so expensive?" The simple answer -it isn't.

SEO isrepparttar 127839 most cost effective form of advertising with a low cost-per-acquisition (CPA) and high return on investment (ROI). Studies have shown that dollar for dollar, SEO isrepparttar 127840 best form of advertising... online and offline!

SEO is proactive...repparttar 127841 customer is actively looking forrepparttar 127842 products and services you provide. Traditional advertising is passive... you are hoping to spark someone's interest and get them thinking about buying your products and services.

Compared with other forms of advertising, Internet marketing via SEO is very inexpensive. Think about how much your business spends on television, radio, newspaper, magazine, and even yellow pages ads. If you were to break these costs down on a monthly basis, SEO would probably costrepparttar 127843 least and still deliver better results.

To test this, we looked into advertising in a couple of national US magazines as well as newspapers, yellow pages, and radio spots in some major Canadian cities. The following table representsrepparttar 127844 average cost per month for each.

Advertising Medium---- Audience Reach---- Size, Type, Frequency---- *Cost Per Month Bus. Magazines (US)--- United States----- 1/3 column, B/W, 1/mth--- $12000 Radio (CAN)----------- Local------------- 30-second, 60-spots/mth-- $6000 Newspapers (CAN)------ Local------------- bus-card size, B/W, 4/mth-$2000-$2500 Yellow Pages (CAN)---- Local------------- bus-card size, B/W------- $180-$365 SEO------------------- World Wide-------- 10-20 Keywords----------- $249-$499 * Guidelines only as actual costs will vary depending on market conditions, geographical location, and your own preferences.

Search Engine Optimization For Blogs

Written by Priya Shah


Copyright 2004 Priya Shah http://www.priyashah.com

Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage.

Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending onrepparttar blogging service or software you use,repparttar 127838 results may look somewhat different.

If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages inrepparttar 127839 search engine results pages.

Here arerepparttar 127840 most important rules to follow to get your posts listed for keywords of your choice.

1. Use your primary keyword in your blog domain

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL containsrepparttar 127841 primary keyword you want to optimize for.

For example, if you want your blog to get found forrepparttar 127842 keyword "rss" get a domain withrepparttar 127843 keyword "rss", or userepparttar 127844 keyword in a subdomain as in http://ebizwhiz-publishing.com/rssnews/

Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.

But if you're doing it for business and wantrepparttar 127845 targeted traffic to flow your way, keywords inrepparttar 127846 domain or subdomain are a move inrepparttar 127847 right direction.

2. Use your primary key phrase in your blog header tags andrepparttar 127848 title of your posts

If your primary key phrase is "business blogging" make sure thatrepparttar 127849 word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well asrepparttar 127850 title of each of your posts.

Most blogging software will takerepparttar 127851 keywords in your post title and put them intorepparttar 127852 file name ofrepparttar 127853 permalink posts it creates.

For example, if you have a blog on Blogger and title your post "Search Engine Optimization For Blogs", Blogger will automatically create a page with your post and namerepparttar 127854 file "search-engine-optimization-for-blogs.html" or something similar.

With other server-side software like Wordpress and Movable Type, you may requirerepparttar 127855 mod_rewrite command to saverepparttar 127856 title of your entries as a permalink.

3. Use your secondary keywords inrepparttar 127857 body of your post

If you want to get listed for secondary keywords use them infrequently inrepparttar 127858 body of your post and pepper your blog titles or links with them appropriately.

Don't overdo this or your posts will end up sounding unnatural and spammy to readers.

4. Use your keywords inrepparttar 127859 anchor text of links

Keyword in links have more importance than simple text.

Use your primary and secondary keywords inrepparttar 127860 anchor text of links when linking to other blog posts or to other pages on your main site.

Link keywords where they naturally appear inrepparttar 127861 body text, but again, don't overdo it, or you'll end up with spammy looking pages.

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