The great strides made in development of Internet in recent past has enabled information to be transmitted thousands of miles away with such ease and clarity that time and space are hardly of any consequence to Internet Marketer today.
Marketing Programs have literally taken over Internet and riding high, is Affiliate Marketing.
According to Computer Industry Almanac "The world-wide Internet population for 2004 was 934 million and projection for 2006 is 1.21 billion."
Sean Michael Kerner in an article in Click Z News quoting a spokesman for eBay states "According to eBay their largest affiliate earned over $1.3 million dollars in January commission, largest amount yet in their affiliate program's history. Their top 25 affiliates averaged over $100,000 per month each and top 100 affiliates earn almost $25,000 each per month."
With this sort of statistics around, is it any surprise that thousands of entrepreneurs especially those Home Based Business entrepreneurs with very small marketing budgets are jumping on to Affiliate Marketing band-wagon!
Given below are some of Popular reasons for this desire and urge to do Affiliate Marketing:
1. Cost Factor: Most Entrepreneurs refrain from starting a brick and mortar business or for that matter a Home Based Business (non internet) because of investment required. In Affiliate Marketing set-up cost is negligible with most programs being free to join and merchant even providing you with tools, tips and websites.
2. Pick and Choose Products: With dozens of Affiliate Program providers and thousands of merchants having their own affiliate programs, there are several thousands of products to choose from. You name it they have it! In fact there are even Fortune 500 companies to choose from. The idea is to pick and choose your niche products and promote them.
3. No need for an Inventory. The hassle of purchasing, stocking of items and storing of finished items (in a production unit) and dispatching them are not there. There is no need to maintain an inventory. It is all handled by merchant.
4. No need for Employees. In any business wages of employees is one of major expenditures to contend with. Here problem does not arise since marketer himself will operate his home business and probably get assistance of a family member to help him.