What on earth do you want a web site for? Before you leap in at
deep end give this some consideration. Look carefully at product you have. Is it likely to sell over internet? We all know that CD's, books and software are prolific on web and tend to do well but if you are selling brass candlesticks is this likely to be next internet hot potato in terms of sales? possibly not, However, internet is full of suprises so we could be wrong.
You need to consider logistics of delivery across UK and possible enquiries from abroad. How would you have sent those candlesticks to Ma Baker in Michigan? Is Ma Baker going to pay you in Ecu's ? No, she won't want to do that. She will want to pay online with her credit card.
Having said that, whilst candlesticks may not be best selling product on internet they may be best way of encouraging people to visit your shop having seen beauty of their design and keen prices that you offer.
So, if your web site is for selling a product then you need a lot of careful planning and consideration before you get started. Now, it may be that you fall into category of wannabee's who just have to have that web site because Joe Bloggs across road has one and you are miffed because you don’t. You feel out of touch and missing out on things and besides you want to dip your toes in water and register your company domain name before someone else grabs it. That’s fine but don't spend a fortune doing it. Start of with something very basic and read rest of this article to find out more about how it all works.
Perhaps your company would like to save money over internet? Does this sound daft? Well, a web site designed right way and for right purpose can cut company costs considerably. For example, if you send out a thousand leaflets by post this would cost you around £250. By comparison if you sent them by email and depending on means by which you send them you are talking pence not pounds. The saving is enhanced every time someone rings your company and is directed to your web site to view your products rather than waiting days for post to arrive and chance of losing an order.
