(c) Paul Barrs 2002

Now this makes me angry!

Why do we butcher our profits when selling Online?

I can't stand it.

How many times I've seen what looks to be a quality product selling for stupid price of $9.95 or some great package of products for $19.95 - I cannot count.

Are creators of such products insane?

Are they scared that you'll not make any sales at all?

Just this morning while following posts on a message forum I came across yet another site that sells a terrific range of info products - each which can be bought separately. But this webmaster had bundled them together and was selling them for less than one fifth of what he could get if sold separately.

Why doesn't he at least triple his price and sell them for minimum half for package.

Over past two months I've made numerous International phone calls to talk with other net business owners who are also feeling frustrated.

Because of nut-crackers out there who butcher prices, we all are suffering. Think about it people - let's look at math.

Let's use a product example of an incredible eBook called "Widgets Unlimited" (yes it's fictional)

It's easily worth $150 - this is hot and has references to go with it.

However, webmaster sells it (or a re seller ever worse) for all time low price of $14.95 (and don't laugh - this happens)

He (or she for ladies) sells 500 copies in first month. $14.95 x 500 = $7,475.00

Now that's not bad, we'd all like to be doing that right?

But let's assume that sales copy is great, book is fantastic, people are raving about it all over net.

So price becomes $49 and he (or she - although it's usually guys that do this stupid thing) only sells half volume. $49.00 x 250 = $12,250.00