Network marketing is Simple, but doing old way (i.e. cold calling people) is NOT easy.
Don't kid yourself!
Let me explain my view of why network marketing is notorious for having a 95% or higher failure rate..
Have you ever heard of Occam's razor?
It states that simplest explanation for a phenomenon is usually best. We'll use this theory to explain why more than 95% or more network marketers fail.
Most network marketers fail because marketing methods that they are taught don't work 95% or more of time.
So we're led to ask next logical question, what are most fledgling network marketers taught?
Well, I can only speak from my experience, but what I was taught was to buy and cold call leads.
Now, I'm not going to say this doesn't work, but I will say is that after six months of cold calling leads for 3 hours a day with very little success this tactic doesn't work for me.
Honestly, unless you're natural born confident sales leader going into your network marketing career you'll probably have these same results.
Don't get me wrong some people are very good at cold calling leads, but most people aren't.
What happens to most people after they've spend thousands of dollars on leads with very little success after months of effort?
They run out of money. They get burned out and then . . .
They give up.
Another important factor contributing to why most network marketers fail is type of leads they buy.