Those of you who aren't ready to wade into
Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of
benefits.
Whatever your reason, you should get started now - or get back to blogging as
case may be. Here’s some motivating enlightenment that you may find surprising.
Reason # 1 that you aren't blogging - You don't realize how huge
benefits are, and how much they may outweigh any monetary or time costs involved.
I think number one may partly
fault of people like me, who have a foot in
marketing arena, and don't explain
idea in detail.
We tend to tell you how great blogging is, but we don't tell you why, or better yet, show you. Or we tell you how to get
best results with your blog, but don't tell you where to start. Let's talk about some of
basic facts.
If you've ever dreamed of going from getting 10 hits a month to getting a few dozen visitors a day from search engines, blogging can make it possible, if you do it right. The structure of a blog, and
fact that most of them automatically generate content feeds, also make them
best food for your friendly neighborhood search engine spider.
If you would like to have visitors come back to your site over and over again, until they buy, you may want to be a blogger. An informative blog that engages your audience shortens
sales cycle. It also creates a courtship period. They can subscribe to your thoughts, see if they like you, even get to know you a little.
People buy from people they like. I don’t remember who said it first, but I’ve learned that it’s
truth.
If your visitors don't feel like they are getting a personality vibe from you, they are often less likely to buy. Vibe = buy. Remember that, and that blogs make it easy for you to vibe.
If you'd like to create new targeted search engine pages for your site without needing to hand-code a new page, or fire up your HTML editor every time, you may enjoy blogging. You log in to your blog admin panel, type your thoughts, proofread, press publish.
Presto. You’re a blogger.