Marketing: Why Your Website's Sales Are NOT Where You Want Them to Be

Why Your Website's Sales Are NOT Where You Want Them to Be

Written by Raynay Valles

You have a good product at a good price. You know people want it. Why aren't you selling more?

Today your website sells x number of your products. How do you get it to sell twice as many, ten times as many, or more?

There is a simple reason holding you back. While many website owners don't know why sales are low, you may already, in your heart, know why.

To illustrate what repparttar reason is, let me give you two website marketing scenarios. See if you pinpoint repparttar 121356 problem.

SCENARIO 1 Imagine your website sells 20 inexpensively-priced widgets every day. Your present customers are delighted with it. You want to build sales. What should you do to sell more?

Pause for a second and give your answer. Play along. It's fun and informative.

Most people would say, "Advertise more." or "Get more traffic." At first, this seems logical, but there is critical data missing.

What is that data? An essential question you need to ask is, How many unique visitors come to repparttar 121357 website each day?

It makes a difference if it's 200 or 20000 unique visitors coming to your website each day. If you find you are getting 200 visitors a day and 20 sales, that's great. Get more visitors.

But, what if you found you ALREADY have plenty of traffic? What if you found you are already getting 20000 visitors a day? If this were repparttar 121358 case, you'd probably want to find out what repparttar 121359 site was doing, or NOT doing, that is sending 19980 people away without buying every day.

Before You Quit, Recommit

Written by David Goldin

Instant gratification should never be part of repparttar

marketing scenario. That isn't to say that once a marketing campaign has been launched we won't welcome instant results, but more times than not, it takes a bit more grit to push a campaign toward it's desired results. Many, many business owners quit their marketing strategy before it has had a realistic amount of time to really work. Rather than quit your campaign, tweak it. Adjust, be flexible, and track results for a committed period of time. Just because it isn't working, doesn't mean it won't work.

So before you quit, recommit by evaluating your strategy as follows:

1. Is repparttar 121355 campaign diverse enough? Don't depend on one element in marketing to get repparttar 121356 job done. Often it's diversifying that makes repparttar 121357 biggest impact. In other words, don't just put out classified ads. Consider solo ads, opt-in email campaigns, newsletter publishing, article publishing, article syndication, affiliate programs, etc. Putting your name out there by every conceivable means will enable you to increase exposure and pull in results.

Consumers begin to feel they know you because they keep seeing you pop up. This in turn creates confidence in your buying audience. Plan a campaign that is several levels deep instead of depending on one avenue to bring in business.

2. Are you tracking results for each campaign? Tracking does not mean just repparttar 121358 acquisition of a sale. Aha, I got a sale therefore it must be working. This isn't not tracking simply because you have no idea which method brought in repparttar 121359 sale.

Use coded URL's for each campaign to track repparttar 121360 real time results. It's as easy as adding a little coding to your domain name in repparttar 121361 ad. Have your technical person help by setting up tracking URL's to utilize in all your campaigns. Keep each tracking system separate for each campaign so that you can monitor repparttar 121362 results. Then give repparttar 121363 campaign time to send you real results. Often you need two to three weeks before you can determine if a particular advertising method is working. If it isn't don't abandon ship just yet.

3. Are you hitting your target market? The most frequent problem with an advertising campaign is repparttar 121364 market you are targeting. If it is off, even just slightly, it may flop horrendously. If a particular marketing campaign is not pulling leads that turn into sales, look closely to be sure that you are indeed hitting your target market? Evaluate who is reading your ads or promotions and if these people are repparttar 121365 very best people to market your service or product. A little adjustment can go a long way toward increasing sales.

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