You have a good product at a good price. You know people want it. Why aren't you selling more?Today your website sells x number of your products. How do you get it to sell twice as many, ten times as many, or more?
There is a simple reason holding you back. While many website owners don't know why sales are low, you may already, in your heart, know why.
To illustrate what reason is, let me give you two website marketing scenarios. See if you pinpoint problem.
SCENARIO 1 Imagine your website sells 20 inexpensively-priced widgets every day. Your present customers are delighted with it. You want to build sales. What should you do to sell more?
Pause for a second and give your answer. Play along. It's fun and informative.
Most people would say, "Advertise more." or "Get more traffic." At first, this seems logical, but there is critical data missing.
What is that data? An essential question you need to ask is, How many unique visitors come to website each day?
It makes a difference if it's 200 or 20000 unique visitors coming to your website each day. If you find you are getting 200 visitors a day and 20 sales, that's great. Get more visitors.
But, what if you found you ALREADY have plenty of traffic? What if you found you are already getting 20000 visitors a day? If this were case, you'd probably want to find out what site was doing, or NOT doing, that is sending 19980 people away without buying every day.