I would stop by sometimes and watch him get pounded over and over again. The Champ was merciless: 21-2, 21-1, 21-3 were typical scores.

Being an acquaintance of Champ, I asked him once why he wasn't taking it a little easier on such a novice player. I've thought about his answer many times since then because it has come to my aid time and time again.

If you're like overwhelming majority of netrepreneurs, I'm sure you've been trying to figure out why your marketing efforts have been taking a *pounding*. In fact, it's likely you're even using many of same techniques as *Internet Guru's*, but they just don't seem to work for you.

Why? Well, if you're not attracting traffic, and if you're not converting visitors into sales, first place to look is at *the words* you use. Your *pounding* is very likely due to your own copywriting: your ad headlines, your sales page, and your ezine copy.

The one single characteristic virtually every Internet Expert has in common is ability to write like dickens. And with competition so widespread and so fierce, if your copywriting is only *average*, or worse, any marketing effort is unlikely to get off ground.

I recently used "Search Term Suggestion Tool" over at Overture for a little test. Here's what I found in a recent month. There were:

*****96,000 searches for *internet marketing* *****152,000 searches for *home business* *****162,000 searches for *marketing* *****and 108,000 searches for *advertising*

That's 518,000 searches for marketing related topics.

Now, get this. There were less than 5,000 searches for *copywriting* and less than 4,000 for *writing skills*. That's less than 2% of total … and offers a strong hint of why 95% of businesses on web fail.

Admittedly, this isn't scientific, but what it indicates is that those people who are interested in making money on web, are not very interested in learning how to write great copy … even though this is very skill that separates big money makers from everyone else.

Do you have a copywriting problem? It's easy to know. If you're short on site traffic and sales, answer is, *yes*. There's plenty of ways of getting traffic to your site. If it's not happening, your promotional copy isn't getting job done and needs to be reworked. Ditto for sales.

Will increasing popularity of Internet benefit or hinder your efforts?

How do I as a marketing professional take advantage of this popularity explosion?

These are a few of questions being asked by those looking to build a successful business online.

With number of particiapants online ever increasing, pool of prospective clients continues to grow. This is a trend that will give those dedicated to marketing opportunity to build a successful business online.

So many starting out, expect to work a few hours a week, spend no money, and yet they expect immediate success. These people are destined for failure. They usually end up doing a lot of jumping from program to program searching for that "Golden" program that is going to put them on Forbes "Top Ten List" of wealthiest people in world.

To be successful in Internet Marketing, one must be willing to put some time and money into their business. If you are starting your own business, it does not matter if you are starting a landscaping business or an Internet marketing business, formula for success remains fairly constant.

To be successful you must be willing to invest a lot of time and be willing to invest some money in advertising as well as your education.

You can start out slow and work with a small advertising budget.

If you choose to start out with a small budget, that is fine, just don't expect your business to grow at a full-time pace. Too many people want to make a full-time income with a part-time effort.

With influx of new people to net, opportunity exists to build a nice online business. Just be realistic with results you expect.

One of toughest decisions to make when you first start working online, which program should I work or which program should I join?