Why You Should Market Your Website Offline

Written by David Coyne

One ofrepparttar great advantages of advertising and marketing onrepparttar 124449 web is itís cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.

And with email you can communicate to your prospect almost instantaneously.

So why bother with promoting your site offline?

The biggest reason is that most people are getting overwhelmed byrepparttar 124450 amount of email they receive, especially spam.

They may delete your message thinking itís unsolicited email even though they have given you permission to contact them.

Also,repparttar 124451 increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.

Iíve been hearing a lot from other online publishers aboutrepparttar 124452 decreasing response to their email offers and how many of their customers and prospects arenít getting their ezines anymore.

Thatís why I suggest you supplement your online marketing with a bit offline promotion.

One ofrepparttar 124453 cheapest forms of print advertising is postcards. (No, notrepparttar 124454 ones you send to Grandma while youíre on your Hawaiian vacation.)

The ones Iím referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually thereís four postcards on one sheet.

First, you need to write repparttar 124455 headline and body copy forrepparttar 124456 postcard.

You donít have a lot of room for your message. So you need to be succinct.

Your headline should spell out a strong benefit of your product. Hereís a headline I use for my own postcards promotingrepparttar 124457 Information Marketing Boot Camp.

21st century Birbals

Written by Varuna Sood

India is famous for its glorious past and today also Indians adulate it for its remarkable history. In Indian history there was a legend 'Akbar' The Great. He was famous for his actions but one more thing which made him even more popular was his minister 'Birbal'. He was a benediction torepparttar empire, because of his ever ready wits. With his intelligence there was no question left unanswered for his king. This is not just a story, but a reality which still exists in Akbar's and Birbal's form.

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