One of great advantages of advertising and marketing on web is itís cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.
And with email you can communicate to your prospect almost instantaneously.
So why bother with promoting your site offline?
The biggest reason is that most people are getting overwhelmed by amount of email they receive, especially spam.
They may delete your message thinking itís unsolicited email even though they have given you permission to contact them.
Also, increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.
Iíve been hearing a lot from other online publishers about decreasing response to their email offers and how many of their customers and prospects arenít getting their ezines anymore.
Thatís why I suggest you supplement your online marketing with a bit offline promotion.
One of cheapest forms of print advertising is postcards. (No, not ones you send to Grandma while youíre on your Hawaiian vacation.)
The ones Iím referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually thereís four postcards on one sheet.
First, you need to write headline and body copy for postcard.
You donít have a lot of room for your message. So you need to be succinct.
Your headline should spell out a strong benefit of your product. Hereís a headline I use for my own postcards promoting Information Marketing Boot Camp.