One of
great advantages of advertising and marketing on web is it’s cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.And with email you can communicate to your prospect almost instantaneously.
So why bother with promoting your site offline?
The biggest reason is that most people are getting overwhelmed by amount of email they receive, especially spam.
They may delete your message thinking it’s unsolicited email even though they have given you permission to contact them.
Also, increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.
I’ve been hearing a lot from other online publishers about decreasing response to their email offers and how many of their customers and prospects aren’t getting their ezines anymore.
That’s why I suggest you supplement your online marketing with a bit offline promotion.
One of cheapest forms of print advertising is postcards. (No, not ones you send to Grandma while you’re on your Hawaiian vacation.)
The ones I’m referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually there’s four postcards on one sheet.
First, you need to write headline and body copy for postcard.
You don’t have a lot of room for your message. So you need to be succinct.
Your headline should spell out a strong benefit of your product. Here’s a headline I use for my own postcards promoting Information Marketing Boot Camp.
