Why You Should Do Business on the InternetWritten by David Johnson
With a little money and a good idea, you can reach anyone who uses Internet. According to latest statistics, thatís 158.5 million people.
You can use World Wide Web to open new sales channels, extend your current business into a different product line, enhance customer service, or shape first impression your company makes on its target market. You can reduce your marketing costs (printing, mailing, and travel) by pointing prospective customers to your Web site for preliminary product and service information.
There are many success stories on Web: ∑ A small manufacturer that now sells its products retail ∑ A local shop that now competes with established mail order houses ∑ A golf outlet that discovered Japanese businessmen would pay high shipping costs to get new golf equipment as soon as it became available on U.S. market.
You can find 23 million-dollar success stories in book StrikingItRich.com, which has a Web site at http://www.strikingitrich.com/.
Use Internet to move into new product areas. The ease of posting new pages to a Web site and ability to gather instant information about how customers react to new product offers lets you test-market new goods and services safely.
Enhance customer service. Even if your site doesnít offer a direct way to purchase your products, it can be a useful, cost-effective tool for customer service: ∑ Post a list of frequently asked questions (FAQ) to answer common customer questions to reduce expense of toll-free telephone lines. ∑ Use e-mail to allow communication between your customers and your customer service staff. ∑ Use e-mail to combine your customer service campaign with your marketing campaign, by sending your customers notification of sales, new product releases, and special offers.
New Type of e-Comerce Search Engine on the BlockWritten by John Jones
Marketing your site to sell product is way internet works. What if you could miss out this step and sell your product directly to right person just at moment they are ready to buy WITHOUT incurring huge advertising costs? Does all this sound too good to be true? I want to show you how you can do this.
You need to use a search engine that is person centered, NOT site or subject centered. Everyone in world is represented within this search engine. We are all there. You, me, your friends, relatives - everyone. The magic is: you can link your products and services directly to people you want to meet without ever knowing who they are. When targeted person comes along and searches for what you are offering they get back a fully personalized catalogue, with product descriptions, graphics, prices and titles.
This approach does require you to re-frame your thinking, but no more than it did when you first started using search engines. The simplest way is to think of your web site as having a separate doorway page for each person you want to reach. There is NO hierachy or page linkage, these pages are just like people standing around. You prepare each page with attributes of person you wish to meet and add an appropriate and welcoming message for buyer, because by time person sees this page they are buying. Simply register this page with search engine and add target attributes. The entry will appear in relevant catalogue of each person who matches attributes. The tighter targeting better match with customer.
So if you wish to sell to a 28 yr male in NE USA, from a European parentage, who is taller than average, slightly overweight, earning $30,000 pa, likes blue colors, has an orthodox view of life, is married with young children, works in a management position, and has a college degree you can do it...