Write for Non-Human Reader

Articles should be written to cater to two dissimilar types of readers - humans and search engine spiders. Each responds to information in their own ways. How one attains best of both goes to heart of your article strategy.

People want articles they read to be useful, timely, and relevant. Writing quality (with wit, persuasion, emotional images, etc.) matters to them. But that's of no concern to spiders. Readers who like what you've written are likely to come to your website - maybe even buy something. Yet, benefits received from search engines are just as important.

Search spiders are attuned to links, keywords, and Page Rank (the popularity of sites that link to yours). Decide which keywords or recurring theme to build every article around before starting to write. That amplifies your search engine optimization (SEO) and pay-per-click (PPC) efforts. Multiple articles can draw attention to a wide array of pertinent terms.

What Search Engines Do for Your Articles - Track your keywords as they appear in posted articles - Deliver links to you in response to relevant queries, thereby sending targeted traffic to site - Find your site through links from posting sites - particularly important for a new or low-traffic website - Show places that publish your articles - Increase your Page Rank as high-quality links are established - Raise your site in rankings as more and more articles appear

Decide Where to Submit your Articles

Who (human) are you writing for? Narrowly defining appropriate interest groups will dictate what spin to use. Unless that's clear, blasting out articles is too hit or miss. For example, if writing about electronic games for children, your emphasis will be very different if written for parents, schools and institutions, or kids themselves.

Clarity about your audience determines where to send your creative output. Article Marketing Academy http://www.promotewitharticles.com/howto.html offers extensive lists of where and how to post your articles.

1. What to promote - The first step in your viral marketing campaign is to identify what you want to promote. Is it your main URL, your newsletter or your web products? The most successful viral marketing campaigns are consistent and promote one thing at a time. You might think that it is useful to put all 20 of your website URLs in your email signature, but it would be more effective if you used one and made it memorable.

2. Identify your tools – You can use email signatures, ebooks, free software, paid advertising, newsletter subscriptions, assorted freebies and privileged information, members’ only sites and more in your viral marketing campaign.

3. Start giving out your free goodies – advertise your freebies in free information directories or by giving away your articles to many online article directories. List your free products on strategic web pages. You don’t want to list it on every page because you don’t want your free items competing with “for sale” items. The freebies will probably win most of time. Whatever you give out, make it easy to download or transfer. Stick to quick downloads, secure ebooks and other items that are available directly from your website.