Why You Need Outbound Links

Written by Paul Bliss

Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website.

In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.

Remember, by having outbound links from your site, you are in essence "voting" forrepparttar site you link to. This is part ofrepparttar 128249 entire ranking algorithm process for allrepparttar 128250 search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important byrepparttar 128251 search engine.

So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasingrepparttar 128252 relevancy of your own site.

Pretend I have a pizza shop, and I am located in Anywhere, USA. It's a typical site that displays types of pizza, store location, hours, and coupons. I also knowrepparttar 128253 power of outbound linking. For this case, I am going to link to 10 sites: Domino's, Pizza Hut, Little Ceaserís & Papa Johns. Next, I link to 6 sites that are physically located in Anywhere, USA. (And their physical addresses are listed on their sites.)

Now, I will switch roles and viewrepparttar 128254 site as a search engine spider. I navigate throughrepparttar 128255 site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaserís & Papa Johns - and asrepparttar 128256 spider I know that these are major players inrepparttar 128257 realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.

So, as a happy spider leavingrepparttar 128258 site, I now know thatrepparttar 128259 site I just visited is about pizza (site content and links torepparttar 128260 major players ofrepparttar 128261 pizza industry), and that it is located in Anywhere, USA.

Can Pinging Really Help Your Blog Get Top Search Engine Rankings?

Written by Tinu Abayomi-Paul

Copyright © 2005 Tinu AbayomiPaul

Itís been all overrepparttar SEO-student rumor mill for weeks now, and has finally made it into my Inbox Ė in droves.

The new get-traffic-quick scheme for search engine results has arrived Ė flooding ping notification sites with update announcements, even though your blog hasnít been updated.

The question is does this- or some variation of it work? If not, where did this idea come from?

Okay, bad news first.

Pinging sites like Yahoo and Syndic8 every half-hour for several days or weeks, to notify of updates when they havenít been made, does nothing but clog uprepparttar 128247 system. Itís called spam-pinging and it has been around since 2002.

If you havenít updated your blog, or youíre pinging updates of a site that isnít even a blog (or RSS feed, where applicable), inrepparttar 128248 long run itís just going to make it harder to get listed at these sites.

Inrepparttar 128249 short run, you could get yourself banned from sites like Yahoo, though it isnít officially their policy to drop sites for spam-pinging.


True, not all sites that have recently updated lists you can ping to be on are set up to block pings of sites that arenít updated. But theyíve found ways to block certain sites and users before Ė itís only a matter of time.

So even inrepparttar 128250 unlikely event that you could find some way to make this work temporarily, youíd just be setting yourself up to be dropped, in as little as a day in some cases.

So if this method doesnít work, why are there tools available to help you flood these directories?

Well, letís look atrepparttar 128251 situation logically.

Untilrepparttar 128252 middle of 2004, certain adult web properties were able to create several bogus blog sites Ė in particular, blogspot.com. Theyíd found thatrepparttar 128253 links leading back to them from those sites helped their page rank in Google, as well as their search results placement.

Although Google got wise to them and closed this loophole by fall of this past year, several legitimate blog sites have found that they continue to enjoy high rankings for some keywords that are easier to get. Some people erroneously assume that itís because their updates appear on Weblogs.com and/or in Bloggerís Most Recently Updated pages several times a day.

Having noticed that occasionally, they would get spidered aroundrepparttar 128254 same time they posted, they realized that there was a correlation between pinging and better search engine listings.

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