Why You're Better Off Creating a Free E-mail Workshop than a Free E-book

Written by Shery Ma Belle Arrieta

Today, free e-books are a dime a dozen.

Too many people are creating free e-books that tell yourepparttar same thing. Worse, most of them are trying to sell you something or are just trying to make you click on their affiliate links so they can make money off you.

Most free e-books contain articles you've seen dozens of times on other web sites or on popular article announcement lists.

And unless an e-book has something very unique and valuable to offer, it will be no different fromrepparttar 125148 thousands of free e-books already available for download.

In a way,repparttar 125149 novelty of free e-books has worn off.

More than year ago, I was creating one free e-book after another. They were great giveaways and they did drive traffic to my sites.

But that was a time when free e-books were not yet heavily used as viral marketing tools.

Sure, there were already hundreds of free e-books in circulation back then. However, take a look atrepparttar 125150 many e-zines and web sites today. What'srepparttar 125151 most common thing they offer?

A free e-book.

Creating and offering free e-books is now too common.

Many will still continue to create free e-books, but most of these e-books won't have an edge anymore.

So, while everyone else is creating free e-books left and right, take a different approach.

Create a free e-mail workshop, and let it distinguish your business, e-zine or web site fromrepparttar 125152 rest.

What's an e-mail workshop? It's a type of e-learning method. Instead of encompassing a wide area of study or learning, it is focused on a specific skill, and is aimed for a specific group of people.

Considerrepparttar 125153 advantages of creating an e-mail workshop instead of an e-book to promote yourself, your business, your e-zine or your site:

Turn Your Old Articles Into Profitable E-mail Courses

Written by Shery Ma Belle Arrieta-Russ

If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site.

You can re-use your old articles by transforming them into another form of promotional tool.

And one way to re-use them is by turning them into e-mail courses. By doing so, you'll be able to offer a new product that will help you establish your credibility as a business owner, e-zine publisher or web site owner.

Even though you'll make use of old articles, you won't be offering a re-hash.

Why? Because once you transform your old articles and gather them together to form an e-mail course, you add a more focused learning dimension to them. For this, you're able to create a new and effective marketing tool.

So how do you do it? In a nutshell:

1. Gather all your articles and find a common theme among them. If you've written a number of articles aimed for beginning online business owners, these articles can make up one e-mail course. Your e-mail course can be a short one (2-4 articles) or a long one (5 or more).

2. When you've identified a common theme, arrange your articles in a way that provides some sort of logic or flow to them.

3. Assign one article as one e-mail module or follow up. If you're using 4 articles, your e-mail course would consist of 4 modules or follow ups.

4. Take a good look at each article. Does it look like you can weaverepparttar activities within 'lessons' or will it require you to separaterepparttar 125147 'lessons' fromrepparttar 125148 'assignments' -- information first (your re-written article) and then hands-on activities or tests after?

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