Why Web Designers & Webmasters Should Promote Themselves as Problem-

Written by Bonnie Lowe

Wouldn’t it be great if all you had to do to make money designing web sites is create your own site as a shining example of your creative talent, and then sit back and wait forrepparttar offers to come pouring in? Don’t hold your breath.

There are thousands of competing web site designers promoting their services. Unless you get your site ranked among those onrepparttar 131779 first page or two ofrepparttar 131780 search engine listings, most prospective clients will never even see it. But this isn’t an article about how to get better search engine rankings.

There is another way to find clients – advertising. More specifically, advertising focused directly at your target market, which is small business owners looking for your services.

Here’s a tip: do not followrepparttar 131781 advertising examples you see in newspapers,repparttar 131782 Yellow Pages, or onrepparttar 131783 Internet – most of them are ineffective. They feature nice graphics and have attractive layouts, but they use phrases like “Database development, Interactive Forms, HTML/ASP/XML services...” Put yourself in your prospect’s shoes. Do those words tell him anything useful? What if he’s not “Internet-savvy,” doesn’t know if he needs a database, or has no clue what HTML is?

Instead, explain how your service will give your prospect what he needs. For example, “Increase your sales and profits by promoting your products and services online with a well-designed, effective web site…” Describerepparttar 131784 benefits of having a web site. Use terms that will appeal torepparttar 131785 prospect (save time, save money, increase profits, etc.). Instead of trying to convince people that you arerepparttar 131786 best designer, convince them that you understand their needs and can solve their problems!

The Universe'll Getcha

Written by Dan Reinhold

This article may only be reproduced in its entirety, includingrepparttar resource box and subscription information electronically or in print. A courtesy copy of your publication would be nice, too!

The Universe'll Getcha by Dan Reinhold

You're nothin'.

And so am I.

Well, that is, in comparison torepparttar 131776 whole universe...

Hope I haven't wiped out all your progess with those self-affirmations.

The fact ofrepparttar 131777 matter isrepparttar 131778 universe is HUGE.

It's too big to comprehend, like...the Red Sox winningrepparttar 131779 World Series.

Ooooooh boy, I'll hear about that one...

Many people say thatrepparttar 131780 universe...basically nature itself, with all its energy changing and maybe even growing is really, really powerful.

I won't argue with that...seen enough space movies full of super novas going boom to know better.

Then they sayrepparttar 131781 universe's power can work for you.


So why can't I cutrepparttar 131782 grass to a uniform length withrepparttar 131783 help ofrepparttar 131784 sun and a magnifying glass?

Or recharge a dead battery with a well-aimed lightning bolt?

Uh uh...doesn't work that way, they say.

You gotta allow that immense energy to work for you by channeling your energy torepparttar 131785 universe.

Sounds like I need a treadmill or something...

Nope, nope...it's all a matter of positive or negative energy, they say.

Positive energy, positive stuff...negative energy...you getrepparttar 131786 idea.

You get what you give. Do unto others. What goes around...

Probably heard those sayings all your life and they've been around who knows HOW much longer before then?

Does that mean you've got to become one of those annoyingly super-cheerful, upbeat types with their face stuck in an irritating permanent grin???

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