Why Traffic Touts and List Pushers Are Bad For Your Business

Written by Charles Kangethe

Why Traffic Touts and List Pushers Are Bad For Your Business Simply Easier Marketing - Part 2 of 3. ----------------------------------------------------------------

(c) 2004 Charles Kangethe -------------------------

In this Article we look atrepparttar second competitive advantage of successful Internet Marketers - Warm Traffic and True O'pt-In Lists.

Good, Bad and Ugly Traffic --------------------------

Marketing depends heavily onrepparttar 105925 type of Traffic you attract.

* Untargeted Traffic

Similar to Traffic passing high street shops in vehicles.

This Traffic is of very little use.

* Targeted Traffic

Similar to people window shopping onrepparttar 105926 high street.

There is a chance that ifrepparttar 105927 products appeal, they will walk in to get a better look. Competition from other shops, for this type of Traffic is very high.

* Warm Traffic

Similar to browsers who walk intorepparttar 105928 high street shops to "Touch and Feel"repparttar 105929 merchandise.

Your best prospects and chances of sales come from this group.

=> Sidebar - What Traffic Touts don't want you to know * They can and will sell you untargeted and targeted Traffic.

* Very few can deliver warm Traffic! <=

Wrong Traffic Is Bad For Business ---------------------------------

* Paid Traffic

1) Adverts in Cyber Space

Surfers who see your ad have a choice of acting on it or moving on.

This can deliver all three types of Traffic. It depends onrepparttar 105930 quality of your advert AND whererepparttar 105931 advert is placed.

2) Buying Popups, popunders, or popovers of your offer

Depending on where you buy your Traffic you are givenrepparttar 105932 O'ption, at a cost, of filtering for language, geographical region and surfer interests'.

=> Sidebar - What Traffic Touts don't want you to know * Page Impressions with no filter deliver untargeted Traffic!

* Page Impressions with filters result in untargeted to targeted Traffic. You have to buy big Traffic volumes to convert a small percentage into warm Traffic. <=

3) Pay Per Click (PPC)

If you have never done a PPC campaign start small with a less competitive engine than Overture or Google.

PPC delivers highly targeted to Warm Traffic depending onrepparttar 105933 quality of your advert.

4) Cost Per Action (CPA).

Providers of CPA are not easy to find becauserepparttar 105934 entire risk ofrepparttar 105935 promotion lies withrepparttar 105936 provider notrepparttar 105937 advertiser.

This is a good way of building Warm Traffic and only paying when that Traffic takes particular action such as subscribing or buying on your web site.

CPA delivers Traffic similar to PPC.

* F'ree Traffic

1) F'ree For All (FFA)

FFA sources typically generate untargeted Traffic. But there is another reason to avoid them.

They are not entirely F'ree !

Apart fromrepparttar 105938 time it takes you to earn "credits" which are repparttar 105939 currency FFA's, any Traffic costs you bandwidth, and although most hosting accounts these days have generous bandwidth, if much of it is being used by people who will never buy from you, then that is a wasted business cost!

2) Traffic Exchanges (and Safelists)

People exchanging Traffic are often, like yourself, primarily sellers of services and products and not buyers.

Unless you have exceptional or very unique products you are unlikely to attract much buying interest fromrepparttar 105940 other people inrepparttar 105941 exchange program.

3) Search Engines and Directories

These sources deliver highly targeted to warm Traffic in potentially big volume.

The drawback is that Search Engine O'ptimisation is difficult, and time consuming.

It can be frustrating becauserepparttar 105942 payback in higher ranking and Traffic often takes anywhere from 6 weeks to 3 months

4) Self syndication through Writing Articles and Press Releases

This results in similar Traffic to Search Engines, butrepparttar 105943 volume is significantly lower !

When Is An O'pt-In List Not An O'pt-In List ? ---------------------------------------------

Many marketers do not really understand True O'pt-In lists and therefore they end up building a collection of names and e-mail addresses from which O'pt-Outs are highly likely.

* Single O'pt-In Lists

Constructed onrepparttar 105944 strength of a single contact people receive a one off or periodic information and products from you.

* Double O'pt-In Lists

Constructed as above, with a confirmation step thatrepparttar 105945 signup details are correct before you send information or start selling.

* True O'pt-In Lists

Top 7 Reasons to Review your Web Traffic Analysis

Written by David Bell

Understanding your Website's traffic logs is a crucial component of your online marketing mix. It tells you what your visitors do, of their own volition, so it's "market research that cannot lie!" If you understand what you're seeing, you can make some great strategic and marketing decisions, not only for your Website, but for your business as a whole. Here are seven key marketing elements to study in your traffic analysis: 1. General Statistics Remember that a "hit" is recorded every timerepparttar visitor gets an image or some text from your site -- what you need to know is unique user sessions, and how much time people spend onrepparttar 105924 site -- how "sticky" and engaging it is. If you have tons of traffic, butrepparttar 105925 average time spent on your site is less than a minute -- you've got a problem! 2. Most and Least Requested Pages So what's really hot, and what's not on your site? The most popular pages give you great clues as to what to offer more of. The least viewed pages may tell you that some of your content isn't as fascinating as you think, or this maybe a heads-up that your navigation isn't driving traffic as effectively as it should. 3. Top Entry and Exit Pages These are great reminders that not all your visitors come through your home page, so you need complete navigation on every entry point to your site. And if people are leaving from pages that you don't want them to, perhaps you need stronger calls to action in those areas. 4. Single Access Pages These arerepparttar 105926 pages where a visitor looks atrepparttar 105927 site then leaves immediately. Sincerepparttar 105928 job of your home page is partly to filterrepparttar 105929 traffic that's not right for you, there'll always be some of these. But if you have a splash page, and significant numbers of visitors don't stay through it... perhaps it shouldn't be there? 5. Cities, States and Countries No, your site isn't a huge hit just in Virginia -- those are allrepparttar 105930 AOL users! Unfortunately, because this information depends on whererepparttar 105931 ISP is based, it can be pretty misleading. But if you are getting a lot of hits from other countries, that might be a hint for some second language content. 6. Referring URL's

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use