At least 90% of all online businesses fail...the netreprenuer's time and money simply run out!So, exactly how skeptical does a newbie need to be in order to really be sensible?
Being presented countless offers and products as an Internet marketing newbie, this question is really a matter of common sense. Still, many newcomers react rather than evaluate, and fall into
trap of falling for "the hook" of
offer being presented.
Rookie marketers get excited about most things that come across their desk...and for good reason. The Internet is
most powerful non-human tool in
history of marketing, and folks are making large sums of money using it. Newbies who are truly dead set on joining
wave we call "Internet marketing" realize they have to purchase certain products and listen to certain people if they are going to learn what it takes to be successful. And, when a bullish newcomer makes his/her mind up to go for it, excitement can usually get
better of them when reading web copy. They imagine themselves making x amount of money or driving x amount of traffic to their site or believing that "this is
most amazing system...", just like they are being told to do by
sales copy of web pages.
Before they can really assess what is being presented, another senior level marketer makes another sale and one more rookie has used by far his/her most valuable resources; time and money.
Rather than waste time and money, rookies should force themselves to be skeptical if they aren't inherently skeptical already. Skepticism is a good thing...it alleviates doubt and diminishes blame. Skepticism in these terms is merely taking a step back when evaluating anything and saying "Sounds good, but, am I letting emotion get in
ay of my intellect? Did what I read, saw, or heard spark a specific feeling?".
If
answer is "yes" in any form, then
true skeptic will actually realize that happened to them before they act on that feeling. At this moment,
rookie knows he/she has reached a level where he/she can protect those 2 most valued resource; time and money.