Why Should You Compare Your Email Campaigns? Written by Mike Savaliya
Making sure that your email newsletter subscribers are receiving best of your information is very important. If you are using an optin list from a while then you should know: What grabs most of your subscriber's attention? How frequently do they want to read your newsletter? Are really interested in information you provide? Do they forward your information to their friends? You will get answers to these questions when you compare results of all email campaigns sent to this optin list in last one year. Put all email campaign statistics in a table and in a graph. Below are most important statistics that you should look at: Open Unique Open Clickthru Unsubscribe Forwarded Put these
| | How to get prospects to open your direct mail envelopes.Written by Alan Sharpe
In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas.1. Unusual colours Keep your mailing envelopes same size and weight, just change colour from white to something different or more daring. 2. Odd size or shape Send your message in a jumbo-size envelope. Or in a square envelope. Or send your message in a tiny envelope. Just remember that your envelope has to conform to postal regulations for size and shape, and fit through a normal mailbox. 3. Personalization Put your prospect’s name right on front of envelope, perhaps in form of a question: “Hey, Alan, know who offers lowest interest rates?” 4. Cartoon Speaking of personalization, put a cartoon on front of your envelope, and put your prospect’s name in caption (so that one of cartoon characters is using your prospect’s name in what they are saying).
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