Why Should You Compare Your Email Campaigns?

Written by Mike Savaliya

Making sure that your email newsletter subscribers are receivingrepparttar best of your information is very important. If you are using an optin list from a while then you should know:

What grabs most of your subscriber's attention?

How frequently do they want to read your newsletter? Arerepparttar 105200 really interested inrepparttar 105201 information you provide? Do they forward your information to their friends?

You will get answers to these questions when you compare results of all email campaigns sent to this optin list in last one year.

Put allrepparttar 105202 email campaign statistics in a table and in a graph. Below arerepparttar 105203 most important statistics that you should look at:

Open Unique Open Clickthru Unsubscribe Forwarded

Put these

How to get prospects to open your direct mail envelopes.

Written by Alan Sharpe

In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it intorepparttar trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas.

1. Unusual colours Keep your mailing envelopesrepparttar 105198 same size and weight, just changerepparttar 105199 colour from white to something different or more daring. 2. Odd size or shape Send your message in a jumbo-size envelope. Or in a square envelope. Or send your message in a tiny envelope. Just remember that your envelope has to conform to postal regulations for size and shape, and fit through a normal mailbox. 3. Personalization Put your prospect’s name right onrepparttar 105200 front ofrepparttar 105201 envelope, perhaps inrepparttar 105202 form of a question: “Hey, Alan, know who offersrepparttar 105203 lowest interest rates?” 4. Cartoon Speaking of personalization, put a cartoon onrepparttar 105204 front of your envelope, and put your prospect’s name inrepparttar 105205 caption (so that one ofrepparttar 105206 cartoon characters is using your prospect’s name in what they are saying).

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