How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?

Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!

When someone asks you about your book, maybe you've said, "My book is about…." You mention features such as tips in a book or your story. Your story may be too long and bore your prospective readers. These mistakes will turn your prospective buyer off. What they want is a quick billboard visual of your book--your 30-60 second "tell and sell."

Without your "30 Second Tell and Sell" that strongly states main benefit, audience, and what makes your product unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on spot.

Your "tell and sell" gives your book audience a reason to buy. The "Tell and Sell" is shortest sales letter you will write. You can also use this one to two-sentence blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an "elevator speech."

It's Not Book, It's Hook!

It's best to know your sizzling title, unique selling points, preferred audience and benefits before you put words to paper, before you even write a single chapter. But, even if your book is already out, you can still motivate endless book sales with your "tell and sell." Be prepared to write five to seven versions until best one emerges. And, remember your "tell and sell" must be clear, compact, compelling and commercial.

How to Build your Bullet Proof Tell and Sell

1. List your title. For instance, "Write Your EBook or Other Short Book—Fast!"

I know that sounds like gobbly-gook but here is what 99% of affiliate members end up doing, and ensuring their lack of success:

1. They see a sales page that looks interesting.

2. They sign up for affiliate program

3. They copy/paste pre-made ads, pointing to affiliates web page, and submit ads to safelists, their own lists, hit exchanges or other advertising, usually freebies.

4. They don't make a sale, quit program and move on to another, thinking, "well that product sucked".

5. They repeat process with next 'sure winner' according to author/owner of affiliate program... who knows (or should) how to write a great sales page. Does this sound like you? Don't feel bad if it is because you aren't alone. 95% of affiliates never make more than $10! At any time!

So, what do you do?

1. First go to Clickbank, Commission Junction, www.cj.com, www.Linkshare.com  and do diligent research in a 'niche' market that you have interest or knowledge in. It's not absolutely necessary that you 'love' product or service, but it will help convince a prospect that you believe in product.

2. After choosing a product that has a high conversion rate (visitors to buyers), create a web site. CJ gives you a report of last 3 months and last 7 days earnings per click. This really helps you to choose best paying merchant.

Side Note: One of best ways to determine whether a product will be profitable is with Product Idea Profitability Evaluator. I am amazed at how I can eliminate what I thought was a great 'niche market' with this software tool It gives you keyword Assessment, Profitability Potential (this one gives you a # that instantly determines potential profits). It also gives you pay per click estimate which will tell you whether it should be profitable by advertising in them.

You can get a free 10 day trial here