Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not best customer acquisition strategies, and more likely they are a total waste of money. So why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website? Why not concentrate on what does work? - The search engines.
Have you ever been contacted by online marketers who promise to deliver a "ton of traffic" to your website" ? I get these emails every day. Here's a quote from one I used to get 10 times a day (until I automatically filtered it to trash):
"Hi I visited www.metamend.com, and noticed that you're not listed on some search engines! I think we can offer you a service which can help you increase traffic and number of visitors to your website.
I would like to introduce you to thispromotioncompany.com. We offer a unique technology that will submit your website to over 300,000 search engines and directories every month.
You'll be surprised by low cost, and by how effective this website promotion method can be.
To find out more about thispromotioncompany and cost for submitting your website to over 300,000 search engines and directories, visit www.thispromotioncompany.com. (...)"
Have you ever received one, and wondered why they were contacting you? First off, how did they find your web site? What search engines are they referring to? If they really could deliver on their promise, then they would have so much repeat, and word of mouth business, that they wouldn't have time to be calling or emailing you. Lastly, how many people actually believe that there are 300,000 search engines?
While it's true you need traffic from search engines, you don't need to use spam techniques to get it. You need real results, and not false hope.
Increase Web Site Traffic,.. Naturally It is true that best way to obtain lots of targeted traffic (customers) is to acquire it based on relevance, via search engines. Various studies show that anywhere from 83% to 92% of first time visitors to a web site find it through search engines. That's an incredible statistic. If you are not acquiring those customers as a result of a relevant query, then they will be disappointed. They may be disappointed with search result, but more likely, they will be disappointed with your web site.
In online world that's your first impression. We all know how important a first impression is. You can never get a bad one back, and a good one will carry you a long way. You have to make sure that search engines are sending you visitors that are looking for your products or services. If your web site matches their interests, they will remember it, and come back, even if they do not make a purchase on that visit. If they find it irrelevant, they may have subconsciously formed a negative opinion of your online business, through no fault of your own.
Search engines provide a continuous stream of targeted visitors to your website, and for most part, it's free of charge. Some engines do charge a listing fee, but most do not. The only thing search engine asks is that each web site operator makes an effort to provide relevant and good information to web surfers for a particular search phrase. If a web site does so, search engines will reward site with increased good quality traffic.
Search engine traffic is a win-win situation for any online business. It doesn't take much to improve on most web site's search engine traffic - it just takes optimization. Did you know that as of January 1 2002, there were 160,000,000 domain hosts in use worldwide? Did you know that 88% of web pages worldwide are not indexed by largest search engines? 88% of web pages are not optimized. How can any business survive on Internet if it is not optimized for search engines, and thus can never be found? How can they exist if over 83% of first time visitors never find their web site? How much more money could a web site operator earn if they ensured their web site was even partially visible?