Why Search Engine Traffic Should be your Top Priority

Written by Richard Zwicky

Why Search Engine Traffic Should be Your Top Priority

Richard Zwicky

Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably notrepparttar best customer acquisition strategies, and more likely they are a total waste of money. So why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website? Why not concentrate on what does work? - The search engines.

Have you ever been contacted by online marketers who promise to deliver a "ton of traffic" to your website" ? I get these emails every day. Here's a quote from one I used to get 10 times a day (until I automatically filtered it to trash):

"Hi I visited www.metamend.com, and noticed that you're not listed on some search engines! I think we can offer you a service which can help you increase traffic andrepparttar 128313 number of visitors to your website.

I would like to introduce you to thispromotioncompany.com. We offer a unique technology that will submit your website to over 300,000 search engines and directories every month.

You'll be surprised byrepparttar 128314 low cost, and by how effective this website promotion method can be.

To find out more about thispromotioncompany andrepparttar 128315 cost for submitting your website to over 300,000 search engines and directories, visit www.thispromotioncompany.com. (...)"

Have you ever received one, and wondered why they were contacting you? First off, how did they find your web site? What search engines are they referring to? If they really could deliver on their promise, then they would have so much repeat, and word of mouth business, that they wouldn't have time to be calling or emailing you. Lastly, how many people actually believe that there are 300,000 search engines?

While it's true you need traffic fromrepparttar 128316 search engines, you don't need to use spam techniques to get it. You need real results, and not false hope.

Increase Web Site Traffic,.. Naturally It is true thatrepparttar 128317 best way to obtain lots of targeted traffic (customers) is to acquire it based on relevance, viarepparttar 128318 search engines. Various studies show that anywhere from 83% to 92% of first time visitors to a web site find it throughrepparttar 128319 search engines. That's an incredible statistic. If you are not acquiring those customers as a result of a relevant query, then they will be disappointed. They may be disappointed withrepparttar 128320 search result, but more likely, they will be disappointed with your web site.

Inrepparttar 128321 online world that's your first impression. We all know how important a first impression is. You can never get a bad one back, and a good one will carry you a long way. You have to make sure thatrepparttar 128322 search engines are sending you visitors that are looking for your products or services. If your web site matches their interests, they will remember it, and come back, even if they do not make a purchase on that visit. If they find it irrelevant, they may have subconsciously formed a negative opinion of your online business, through no fault of your own.

Search engines provide a continuous stream of targeted visitors to your website, and forrepparttar 128323 most part, it's free of charge. Some engines do charge a listing fee, but most do not. The only thingrepparttar 128324 search engine asks is that each web site operator makes an effort to provide relevant and good information to web surfers for a particular search phrase. If a web site does so,repparttar 128325 search engines will rewardrepparttar 128326 site with increased good quality traffic.

Search engine traffic is a win-win situation for any online business. It doesn't take much to improve on most web site's search engine traffic - it just takes optimization. Did you know that as of January 1 2002, there were 160,000,000 domain hosts in use worldwide? Did you know that 88% ofrepparttar 128327 web pages worldwide are not indexed byrepparttar 128328 largest search engines? 88% of web pages are not optimized. How can any business survive onrepparttar 128329 Internet if it is not optimized forrepparttar 128330 search engines, and thus can never be found? How can they exist if over 83% of first time visitors never find their web site? How much more money could a web site operator earn if they ensured their web site was even partially visible?

Google's Next Big Move

Written by David Leonhardt

November 2003 might go down in history asrepparttar month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists fromrepparttar 128312 apple tree. But more than likely, it was just a precursor ofrepparttar 128313 BIG shakeup to come.

Google touts highly its secret PageRank algorithm. Although PageRank is just one factor in choosing what sites appear on a specific search, it isrepparttar 128314 main way that Google determinesrepparttar 128315 "importance" of a website.

In recent months, SEO specialists have become expert at manipulating PageRank, particularly through link exchanges.

There is nothing wrong with links. They makerepparttar 128316 Web a web rather than a series of isolated islands. However, PageRank relies onrepparttar 128317 naturally "democratic" nature ofrepparttar 128318 web, whereby webmasters link to sites they feel are important for their visitors. Google rightly sees link exchanges designed to boost PageRank as stuffingrepparttar 128319 ballot box.

I was not surprised to see Google try to counter allrepparttar 128320 SEO efforts. In fact, I have been arguingrepparttar 128321 case with many non-believing SEO specialists overrepparttar 128322 past couple months. But I was surprised to seerepparttar 128323 clumsy way in which Google chose to do it.

Google targeted specific search terms, including many ofrepparttar 128324 most competitive and commercial terms. Many websites lost top positions in five or six terms, but maintain their positions in several others. This had never happened before. Give credit to Barry Lloyd of www.SearchEngineGuide.com for cleverly uncoveringrepparttar 128325 process.

For Google, this shakeup is just a temporary fix. It will have to make much bigger changes if it is serious about harnessingrepparttar 128326 "democratic" nature ofrepparttar 128327 Web and neutralizingrepparttar 128328 artificial results of so many link exchanges.

Here are a few techniques Google might use (remember to think like a search engine):

1.Google might start valuing inbound links within paragraphs much higher than links that stand on their own. (For all we know, Google is already doing this.) Such links are much less likely to berepparttar 128329 product of a link exchange, and therefore more likely to be genuine "democratic" votes.

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