Why Re-DesignWritten by Craig Kistler
Why Re-Design?My site is working fine. The links work. Content is added regularly. We have new features. Why does my company need a re-design? Those are all great things. Sites should be updated regularly, have new features added, and by far have working links. However, as site grows it soon outgrows its foundation. Leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take an inventory and put things back on track. It will also allow for a better user experience. New Foundation With any re-design it is a great time to do a little rethinking. Looking at current site a question needs to be asked. What is it that people want when coming to my site? By understanding what it is people are looking for from your site you will be able to better position that information within architecture of entire site. Judging by Cover The old adage "Never judge a book by its cover" doesn't apply to your website. Users to your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look user gets a sense of trust from company behind site. Follow Leader Your site could have exact information a specific user is looking for. However, if it takes too long for them to locate it chances are they will go somewhere else to find information. By making your site as user friendly as possible you will be able to guide user to specific areas of content. Bringing content that is hidden under multiple clicks to forefront makes it easy for a user to locate. As well as, leads user to other areas of your site that they might not have known about.
| | Hiring a Professional DesignerWritten by Craig Kistler
The reasons for hiring a professional designer are same reasons as hiring any other professional. You want someone who is knowledgeable in design, understands needs of clients, and is able to accommodate any issues that arise. As such a professional designer can create a site that not only meets your needs but also does so affordably.I'll Just Get Joey From Down Street With advancements in WYSIWYG editors and multiple books on websites, HTML is becoming a household word. Elementary schools have even started showing students how to develop their own web page. It is no wonder why so many people are calling themselves designers. So, Joey from down street might be an HTML whiz. But what are chances he knows how to properly create a user interface. Or leverage your site to enhance your current marketing. What about determining your site's purpose? You Do Have a Purpose? You have a site for a reason. Or if don't you need to. Having a site for mere fact that you have a site no longer is a legitimate reason. What purpose will your site serve? Why would a user benefit from coming to your site? Who are users that will view your site? A professional designer can help you answer these questions as well as, establish goals and objectives. Professional designers understand fact that with so many choices of sites out there you site has to stand out. Establishing a purpose will result in a better-designed site. Leaving a lasting impression with your users. Even more so designers will help establish a purpose for users to come back to your site. Each time you get a user to come back you will establish more mind share than time previous. And so on.
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