Why Purchase Search Engine Optimization?Written by Anthony Parsons
Well thatís easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in top 20 for actual keywords being searched on engines, then you definitely require search engine optimisation immediately.
It is fact that 85% of visitors to a website will come from search engines. It is also fact that over 90% of users rarely go past first twenty results, first two pages, from search engines. It has been statistically proven that users will generally change search engines before sifting past first two pages.
From this you can start to imagine lost revenue and exposure that your business and website is suffering. Search engine optimisation is like a well-marketed television advertisement, your business is placed in front of most appropriate maturity audience at a given time to achieve best return on investment. You would not place your television advertisement about "house renovations" in morning during cartoons for example. This type of advertisement would be marketed during programs that are relevant to that subject. The same is achieved through professional website optimisation. A professional SEO will ensure your website appears where it can be seen at most appropriate times. For example, when a search for "home renovation" or similar is searched, your website would then appear on front page of a search engine. Your website will not appear when "cartoon" is entered into a search engine for example.
The Marketing Secret To Page Rank (PR)Written by Anthony Parsons
Since Google implemented PR, link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes WWW? Freedom of information, not how big my PR is. So, what is big secret about PR and just how do you obtain that high six and above? Its called, a great website! That's it, no more, no less. Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high PR. Why? Because its an informative website that people like and will happily spend their time browsing. Often, browsing leads to spending.
If people like your website, simply because information and content appeals, users will link to your website just because they like it; not because it is made from flash or has some unbelievable design to it. That should be your focus with any website. So, what is marketing then? Stay with me for a second. Definition of marketing is; promotion and selling of products and services! The definition of marketeer is; a person who sells goods or services in a market. Now with that in hand, your website is a MARKETPLACE. The definition of marketplace is; a competitive or commercial arena. How does that grab you? A competitive or commercial arena is why you need to have a website that stands out from crowd.
Everyone is providing something; whether for free or with some cost involved. All are exchanging information, or selling products or services. They are all aimed to appeal to your senses, keep you browsing or finally buying, well some anyway. If your competition has a very informative website, then you need to have more information and something new that enhances product, service or information. The free thing is well overdone on Internet and doesn't appeal to many anymore. People are not stupid. They want quality information and value for money. That is bottom line of any successful business focus these days, not just dollars and cents.