Ezine Swaps...Reborn! Fact: Make no mistake...ezine ad swaps are powerful FREE promotional vehicles. Fact: Offering free ads to subscribers WAS a effective way to increase your subscriber base.
People...times have changed!
Ezine swaps are still very effective. The problem is keeping track of all
different swaps you make...and yes I'm aware of 'pro tracker' software everyone uses. There's nothing wrong with using program. But what if you could have your swaps done for you...would you be interested? Hold that thought, I'll come back to it.
The Problem
As I said, 'Free-Ads-For-Subscribers' type programs WERE once effective. The problem was like a double edge sword. As a subscriber, you were required to sign up with MANY newsletters to have your ad ran. Your ad may not run for several weeks and remember you signed up with a lot of ezines to get those free ads. This resulted in your email being filled with ezines you probably don't even read. So what did you do...delete...delete! You just hope and prey that your ad runs when publisher says it does...then you're ghost! Gone!
We publishers didn't have a walk in park either! Most of time you were required to add these members manually...a headache! We had to schedule ads and make sure members were actually STILL members. Your list count would rise and fall and be more volatile than stock market. For me, effort didn't justifiy results. There had to be a better way!
The Solution
Some of you may not remember this...the Reeses PeanutButter Cup commercial. The commercial had two people walking on different sides of a building. One was eating a chocolate bar and other peanutbutter. As they both reach corner, BAM!...they run right into each other. The chocolate and peanutbutter is combined and Reeses is born.
Well, this is same effect created when I combined ezine swaps with 'free-ads-for-subscriber' theory.
In today's Internet world, time is a precious commodity. You can accomplish this yourself at a considerable amount of spent time. You can search out different newsletters (making sure they're business related) and inquire as to whether they're interested in doing an ezine ad swap. STOP! That's hard way. An easier way is to join following ezine newsletters or visit their sites. These resources will lead you to many newsletters that are actively seeking swaps.
http://www.Topica.com/lists/ezineadswap---Comes w/contact info; target audience; number of subscribers. http://www.FreeZineWeb.com/ad-swaps1.html---Also comes w/contact info; target audience; member count http://www.ListCity.com http://www.businessstructure.com/ezineadswap.htm---contact name; contact email; no member count http://www.bizpromo.com/ezinetrades.htm---Similar to above http://www.Ezine-Tips.com---Great articles concerning swapping.
These should put you in contact with 100's of ezines to begin your quest. Unfortunately, if still you wanted to obtain free ads, you would still have to sign up with dozens of ezines. This is probably ultimate time waster. You can never be sure when or even if your ad will ever run. Yes, you could simply check newsletter on dates your ads are supposed to run. The problem is that your ad may be weeks away from running. Meanwhile, you've joined 12 ezines, some of which may publish 2-3 per week. Some may even be a daily newsletter. I know that you just can't wait to spend hours deleting tons of email you'll be getting.
