Why Pay Per Inclusion Search Engines are Dying

Written by John Lynch

Why Pay-Per-Inclusion Search Engines are Dying

A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed.

However, rankings are not guaranteed. These pages have no advantage over any page submitted for free. A few years ago, pay-per-inclusion search engines such as Inktomi, Altavista, Ask Jeeves and Yahoo were introduced. However, they have failed badly and have lost traffic to Google.

Why Google is Tops

Google builtrepparttar LARGEST search engine database because it refused to adoptrepparttar 127873 pay-per-inclusion model. By allowing every website to submit its pages free, it built an enormous database of websites. Good news for everyone searching Google’s database!

Google’s competitors were unable to deliverrepparttar 127874 same results, partly because they had fewer websites to choose from. If you charge for entry into a search engine, you eliminate over 90% ofrepparttar 127875 websites onrepparttar 127876 Net which cannot justify such a fee.

Whatrepparttar 127877 pay-per-inclusion search engines did not understand was that their real customers wererepparttar 127878 ADVERTISERS and notrepparttar 127879 searchers. Nor wererepparttar 127880 websitesrepparttar 127881 customers ofrepparttar 127882 engines.

The advertisers payrepparttar 127883 search engines, so they arerepparttar 127884 customers. Google recognised this and decided to keeprepparttar 127885 advertisers happy by providing a large database of websites. This large database became well known and it attracted great numbers of searches. These searches were exposed torepparttar 127886 advertisers’ products and repparttar 127887 searches led to good sales. To make this most efficient, search engine submission must be free.

Throw Away Your Money on Search Engine Optimization

Written by Mike Banks Valentine

Search engine optimization consists of some relatively arcane issues that are not obvious to anyone. That I can be thankful for, I suppose, or I wouldn't continue to be in demand as an SEO specialist. But why do clients throw money outrepparttar window with developers who don't understand they are bulldozing down site naming structure and careful page architecture when they do a site redesign?

Today I got a call from a very good client who was excited to have me see his site redesign and sent me off to visit while he was onrepparttar 127872 phone. I typed inrepparttar 127873 domain name and watched repparttar 127874 page load in my browser. Nice color scheme, interesting scrolling header, clean design, good navigation. "Looks Good," I said, and then my heart sank when I noted that my carefully crafted title tag was missing fromrepparttar 127875 browser title bar.

I clicked torepparttar 127876 sitemap and noticed that my naming convention for pages, subdirectories and image files had been discarded like yesterdays trash. I went torepparttar 127877 source code and saw that allrepparttar 127878 javascript we had neatly pulled off page and assigned to independent off-page .js files was back onrepparttar 127879 page again, along withrepparttar 127880 CSS styles. Oh, and no description metatags.

I began to groan audibly as I made each of these discoveries, forgetting that my client was onrepparttar 127881 line. My heart leapt back into my throat as I looked for allrepparttar 127882 great articles, press releases, additional text content I had conscientously added and found them missing fromrepparttar 127883 site entirely!

My client responded to my noises with an exclamation that his new site was "State ofrepparttar 127884 Art!" and "Completely Automated" as he pointed outrepparttar 127885 cool new functions and slick scripts. "Only one problem," he said, still gushing aboutrepparttar 127886 expensive toys, goodies and googaws on his pretty new baby - "We dropped from our first page rankings inrepparttar 127887 search engines, what happened?"

I won't detail what I said as I exploded in anger atrepparttar 127888 havoc his developer wreaked upon my lovingly optimized pages, but after I calmed a bit (thank goodness he's a good client and a friend) I detailedrepparttar 127889 developer's unknowing destruction.

Do you realize that ALL links to previous pages will generate "404 Not Found" errors from links inrepparttar 127890 search engines until these new pages are crawled? Do you realize that EVERYTHING I did to get top rankings has been destroyed?! Do you understand that ALLrepparttar 127891 money you gave me to optimize your site will have to be spent AGAIN?

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