Why Most Goal Setting Programs Are Doomed to Failure

Written by Stuart A Lichtman


Have you ever read a book or seen a movie that featuredrepparttar medieval punishment whererepparttar 121092 offender had each of their arms and legs roped to a horse and thenrepparttar 121093 horses were whipped to a frenzy, pulling in opposite directions untilrepparttar 121094 offender was ripped into pieces?

Not nice.

But that's pretty much what we do to ourselves when we use a traditional goal setting program.

Of courserepparttar 121095 results aren't quite as bloody but they are as grisly: failure, stress, let down, headaches, insomnia, etc.

Instead of four horses pulling frantically in four different directions, we usually have four major parts of our brains doingrepparttar 121096 same thing.

Those four parts are:

-repparttar 121097 left brain -repparttar 121098 right brain -repparttar 121099 midbrain -repparttar 121100 brainstem.

And each of these parts controls a major aspect of us.

The left brain is responsible for our conscious awareness and our thoughts.

The right brain is responsible for our creativity, all sorts of rhythmic behavior, putting together memory into useable chunks, etc. And it does what it's always done in a particular situation.

The midbrain is responsible for our emotional energy -repparttar 121101 energy that powers us in getting things done and in creating memories. And it does what it's always done in a particular situation.

The brainstem is responsible for physical stimulus-response, for jerking our hand away from a hot stove, for hittingrepparttar 121102 tennis ball, for jerking our car away from an intruding other driver. And it does what it's always done in a particular situation.

When these four parts aren't in agreement on an objective and how to achieve it, failure is almost certain.

And that'srepparttar 121103 case with traditional goal setting systems because they deal with only one of those parts,repparttar 121104 conscious mind.

It's something like asking someone who speaks only English, another only French, another only Japanese and another only Russian to perform a job that requires a high level of coordination amongrepparttar 121105 four of them to be successful.

The result is chaos, something likerepparttar 121106 old silent movies.

Or like a football team where each player is running a different play.

What's REALLY Happening on Your Website?

Written by Barry Harrison


Your Website offers your business a unique benefit you may not be aware of -- valuable information about your visitors is captured inrepparttar site log files. If you know how to interpret this data, you can use it to improve your visitors' experience, build site traffic and increase sales. WHAT IS A LOG FILE? Log files arerepparttar 121091 main source of data on visitor behavior. Every time someone comes to your site,repparttar 121092 log file (on your host's server) records information likerepparttar 121093 keywords they used,repparttar 121094 pages they visited and how long they stayed.

HOW DO I MAKE SENSE OF MY LOG FILES? Even a small site generates a huge amount of data. You need a tool to analyze and present it in a way that makes sense. Some Web hosting companies offer a log analyzer as part of their hosting package, so be sure to check with your host. WebTrends [www.netiq.com/products/log/default.asp] and Urchin [www.urchin.com] are two ofrepparttar 121095 best and most widely used Web analytical tools.

WHAT'S THE MOST IMPORTANT INFORMATION IN MY LOG FILE? More than any single statistic about your site, watchingrepparttar 121096 trends and "before and after" measurements are key. Let's say you identify a problem withrepparttar 121097 site navigation or you've modifiedrepparttar 121098 copy on your home page-- your log file measuresrepparttar 121099 results of any changes you make.

To getrepparttar 121100 most out of your logs you'll want to understandrepparttar 121101 following terms:

1. Unique Visits A visit to your site by one person (no matter how long they stay or how many pages they view) is considered a unique visit. If they leave and return, that counts as another visit. On a typical site almost half of all visitor sessions are caused by "spiders" or robots, so you need a tool with advanced visitor tracking to filter them out.

2. Hits Often misunderstood, a hit is a request made torepparttar 121102 Web server. For example, if you go to a Web page that contains ten graphics files, you make 11 hits onrepparttar 121103 server: one forrepparttar 121104 page, and ten forrepparttar 121105 graphics onrepparttar 121106 page. Unique visits are a much better measure of site activity than hits.

3. Page Views Another good measure of site activity, it'srepparttar 121107 number of HTML pages served. If your visitor goes to ten pages on your site, ten page views are generated. You will want to compare page views from week to week, and month to month to see significant trends.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use