Why Market Your Business Online?

Written by Judy Cullins


If you are like me, and love your business, you certainly want to grow it to be as successful as possible. Whatever product or service you offer, wouldn't you be willing to nurture it throughrepparttar number one way to marketrepparttar 121467 internet? Especially if you realized allrepparttar 121468 benefits?

You want to market Online because:

1. It's less trouble.

You don't have to be a polished presenter to market your product effectively Online. While speaking to groups in person does give you instant credibility, it takes a great deal of preparation time for your talk, your materials, and your wardrobe.

At your computer nobody cares if you're in your jeans and tee shirt. You don't have to run torepparttar 121469 copy shop or printers either. Your talk translates easily into a short article. It's far easier to write a how-to article that you can edit several times at your leisure, and send it immediately by just clicking a button.

2. It's non-threatening torepparttar 121470 less brazen promoter.

You don't have to "sell" your product. Overrepparttar 121471 Internet, you won't meet sales resistance or rejection face-to-face. Even if you are good in public situations and can present yourself clearly and confidently, it's far easier to pitch yourself throughrepparttar 121472 printed word.

People Online are ready customers when they find you. As your target market, they want information, and appreciaterepparttar 121473 instant delivery of your product as well asrepparttar 121474 ease of ordering it Online.

3. It's so convenient.

You don't have to schlep your product around with you. You don't have to keep track of inventory. When you sell eProducts such as eBooks or eSpecial reports you don't have to wrap, stamp, or mail them.

Don’t Waste A Dime On Pay-Per-Click!

Written by Grady Smith


Pay per click search engines are a way to get hundreds of targeted hits to your site quick. But in our hurry to bring hordes of visitors ready to spend their money we sometimes overlook what we’re trying to accomplish.

We need to maximize our click throughs, and pay less for each visit. So, following is my checklist of five sure-fire ways to get more bang for your pay per click buck.

1) Avoid FREE!

Usually when I’m producing classified ads I’ll userepparttar word FREE. It’s a powerful way to get people to your sales letter.

But if you’re using pay-per-click, your objective isn’t massive traffic. You want buyers, not freebie hunters. Don’t give them a reason to visit you other than your product. Even let them know that they’ll be spending some money when they land on your site so you separaterepparttar 121466 buyers from browsers.

2) Give Them Your Offer!

Tellrepparttar 121467 reader in your search listing what you’re offering. An ebook? A toolkit? Tell them inrepparttar 121468 body of your listing so they know what they’re clicking through to get. Don’t waste click throughs by stating that your product isrepparttar 121469 answer for everyone.

3) Use A PPC Manager!

Pay per click managers show you when there’s a gap between your bid andrepparttar 121470 next bid.

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