To tell truth, at first, multi-level marketing (MLM) did not work for me.
As a successful business man with my own business, I thought starting an MLM business to create another source of income would be easy.
As I learned in business school, marketing is lifeblood of every business. Businesses spend billions every day getting their "message" out to consumers. The "message" I was hearing was that internet was place to be. The place to make millions in a short period of time.
It was high tech this and high tech that. What I had forgotten about success in business is that a business generates revenue by selling products and services. And that selling involves an exchange of money for something of "value." The more products and services a business sells, more revenue is generated.
Unfortunately, too many MLM schemes are being marketed on internet as legitimate businesses. The product being offered is "opportunity" to make a fortune as if "opportunity" has value in its own right. The message being marketed was that anyone joining MLM business could make a fortune by getting other people to buy into "opportunity."
What I and other people failed to realize is multi-level marketing is just one way of moving products and services into marketplace. Success comes from moving more products and services into marketplace. MLM is not end; just means.