Why Links to Your Site Matter to the Search Engines (and What You Can Do About It!)

Written by Scott T. Smith

The number of other sites that link to your Web site is highly important today to these major search engines: Alta Vista, Excite, HotBot, InfoSeek, Lycos, and WebCrawler. If you have lots of sites linking to yours, your site is considered 'relevant', significant and deserving of a top 10-30 rank.

If you don't have many links...

You've got to be concerned about this NOW. The Internet is becoming increasingly competitive, and atrepparttar same time is swelling in size. Search engines are continually refiningrepparttar 128184 way they determine top Web site positioning, but count on this:

Link relevancy -repparttar 128185 number of sites linking to yours - will play an increasingly important role. There are three key ways you can generate links to your site:

1. Develop Your Content

If you make it worthwhile to link to your site, 'they will come'. According to Forrester Research, continually adding high-quality content accounts for up to 75% of repeat visitors to your site. Creating a resource area for people and encouraging them to link to your site will generate a certain number of links back to you.

2. Be Proactive: Ask For Links

Find sites that reachrepparttar 128186 same audience you do, and ask each individual Webmaster for a link. Obviously, this will work only if you are not a direct competitor of theirs, AND you offer something of genuine value which they don't already have on their site. Carefully tailor each request you make torepparttar 128187 individual site, and indicate on which page ofrepparttar 128188 site you feel your link belongs.

Obviously, these two steps are very labor-intensive, painstaking and will eat up considerable time, which is whyrepparttar 128189 third way to generate links to your site is an excellent (and quick!) option.

How to get listed at NBCi

Written by Lauri Harpf

NBCi, previously known as Snap, is a big portal that was created by combining several well known sites together. Among other things, it offers entertainment and news to its visitors. But we're not really interested about those things, are we? What interests us is that NBCi gets lots of visitors and has its own independent directory which is used every time these visitors want to do a search. This means that you can use NBCi to boostrepparttar traffic of your site, but first you must understand howrepparttar 128183 NBCi directory system works.

The NBCi system is pretty unique when compared to some other major directories, such as Yahoo andrepparttar 128184 Open Directory Project. The two others have a simple system for reviewing sites - you submit a site, a human visits it and either includes it inrepparttar 128185 directory or rejectsrepparttar 128186 submission. With NBCi, things are different.

The LiveDirectory - what it is and how it works ================================

When users submit their sites to NBCi, they are placed inrepparttar 128187 NBCi LiveDirectory. The LiveDirectory is arranged into categories, just asrepparttar 128188 'regular' NBCi directory, but there are two major differences. The first difference is that LiveDirectory results are only shown to users when no matches inrepparttar 128189 regular directory can be found, or when all matches inrepparttar 128190 regular directory have already been shown. This means thatrepparttar 128191 LiveDirectory gets used less thanrepparttar 128192 regular directory, and sites listed inrepparttar 128193 LiveDirectory generally get less traffic than those inrepparttar 128194 regular directory.

By now, you're probably asking yourself 'Well, howrepparttar 128195 heck am I going to get torepparttar 128196 regular directory if all new submissions are placed inrepparttar 128197 LiveDirectory?'. It's actually pretty simple and is connected torepparttar 128198 second major difference betweenrepparttar 128199 LiveDirectory andrepparttar 128200 regular directory. The thing is, submissions torepparttar 128201 LiveDirectory are not really reviewed by humans. The LiveDirectory is pretty much like a search engine,repparttar 128202 only difference is that it is organized into categories. There is very little control as to what gets intorepparttar 128203 LiveDirectory - just about everything can get in, if it's not something completely sick or entirely worthless (this lack of control does not however mean that widespread abuse wouldn't be noticed). After you're inrepparttar 128204 LiveDirectory, you get ranked and are placed inrepparttar 128205 LiveDirectory results.

What aboutrepparttar 128206 part of getting intorepparttar 128207 regular directory? Hold on, we're getting there.. You see,repparttar 128208 LiveDirectory results serve as a 'springboard' torepparttar 128209 regular directory. Every time a user clicks at a LiveDirectory site result,repparttar 128210 NBCi database takes note. When a LiveDirectory site has received enough clicks, it attractsrepparttar 128211 attention ofrepparttar 128212 NBCi staff who then send a human to reviewrepparttar 128213 site. Ifrepparttar 128214 site is deemed good enough, it is promoted torepparttar 128215 regular directory andrepparttar 128216 owner is notified. NBCi figures that this kind of a system eases their workload - a Yahoo-style outfit has to review all sites submitted to it, while NBCi letsrepparttar 128217 users to dorepparttar 128218 initial screening by tracking their clicks, and only sends human reviewers torepparttar 128219 best ofrepparttar 128220 LiveDirectory sites.

How to get past LiveDirectory torepparttar 128221 regular directory ====================================

You have two choices. The first is to payrepparttar 128222 $99 review fee (goes up to $199 in atrepparttar 128223 end of February, 2001). If you don't want to pay, you must go throughrepparttar 128224 LiveDirectory.

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