My first published work became a bestseller as soon as it hit bookshelves back in 1995 and it has been topping lists ever since. Lucky you, some might say.By and large content has remained unchanged (apart from essential updating) and although ten years is a fair old run, what goes up must eventually come down.
So with that in mind I approached my publishing house with a suggestion for a commemorative 10th anniversary edition; new chapters, new cover, new cosmetics, new typesetting.
They loved idea but balked at producing a new edition per se.
“Why?” I said, “It will start ball rolling all over again.”
“No it won’t,” they said, “It will kill golden goose.”
And so instead publisher opted for a reprint dressed up as a new edition: new imprint, new chapters, new cosmetics, new typesetting – but no new cover; only a subtle color change to preserve continuity.