Why Is Directory Linkage Important?Written by Rich Brunelle
Why Is Directory Linkage Important? By: Rich BrunelleWhen you look at Site Statistics for your web site, what do you see? Do you see only a Hit and Pages Viewed count? Or, do you see Incoming Linkage, Visiting Robots, and all other goodies Stats Reports reveal? Myself, I could give a rats behind what my ranking is on certain Search Engines, as long as I see that they consistently are spidering my sites. Sooner or later world is going to revolt against search engines dictating how web sites are constructed, and realize expense created by trying to satisfy search engines is more than most small, medium, and some large business care to continue to pay. Face it, paying for SEO, Adwords, Optimize this and Optimize that while keeping many of us gainfully employed, is also quite expensive. Regardless of aforementioned, “Ever Efficient WebMaster” continues to struggle against tide, hoping for those fifteen minutes of “top ten” search engine rankings. And at same time, “Mister Lazy Internet User” has lost out on another good deal because he was too lazy to recognize “Top Rankings” haven’t a damn thing to do with Quality, Service, or Satisfaction.
| | How To Conceal Your Website's "Fingerprint" From The Search EnginesWritten by Satyajeet Hattangadi
The internet marketing industry is now flooded with various page and portal generators.In good old days gateway page generators did very well, earning a lot of money for many people. Then search engines began to crack down on robot-generated pages, a trend which has led to demise of such tools. But how is it that search engines are able to track down these sites so fast? Well, its not rocket science. Believe me, even you could track down a site within minutes if you knew how to find its fingerprint. A fingerprint for a site is usually a piece of text or a paragraph or at times a particular CSS style that software repeats for all sites it generates. In fact that's why I always advise customers of my portal generation software Niche Portal Builder (http://www.novasoft-inc.net) to modify default templates. If you use such software with default templates provided and don't modify HTML, you can be sure that hundreds of others are doing same thing. All it takes is one jealous competitor to complain to Google. And, Bam.. your site gets banned.
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