Why I Don't Publish An Ezine...Even Though I Can't Seem To Shut Up!

Written by Roger J. Burke

This article may be freely used in ezines, on websites or in e-books, as long asrepparttar by-line is left intact.

Notification of publication would be greatly appreciated, and if possible, a copy ofrepparttar 124359 relevant ezine or newsletter. Please send notification to: mailto:webmaster@online-wealth.com


I was a bit hesitant to write this, as I know that it won't sit very well with some - perhaps many, in fact?

Very rarely a day goes by that I don't get an email or ezine exhorting me to "get in there and get published with your own ezine." But, I don't pay any attention to them, any more. It's not that I don't have anything to say - Sherry has a hard time shutting me up...sometimes.

Anyways, I had an ezine, before. When we first started out onrepparttar 124360 Net.

But, I stopped doing it.

Now, I want to tell you why...

I actually *liked* preparing it each fortnight (it was published twice a month) and sending it out, knowing that I was delivering something of value (I hoped) to my small subscriber list.

However, after many months, I noticed two things...

I was receiving ezines from *many* sources, all of which were writing about my own chosen topic - developing wealth through online marketing. As I read and learnt, I eventually saw that there were a lot of other people who were *far* better qualified than I was (and better writers also) with far bigger subscriber lists.

Suddenly, I had a mental picture of that ram, butting his head against that dam - only *this* dam was a bit *too* high for my high hopes!

Co-incidentally, as I became more enthused with my ezine writing,repparttar 124361 time required to completerepparttar 124362 task expanded, of course, to meet it. Other tasks slipped, other committments were rescheduled and suddenly, I was behindrepparttar 124363 eight ball!

Publishing Your First E-Mail Newsletter

Written by Joanne Glasspoole

I've been an "e-publisher" for a couple of years now. Publishing an e-mail newsletter (e.g., E-zine) is a fabulous way to market your Web site. But getting started takes planning, hard work and commitment.

First, you need to decide onrepparttar subject of your E-zine. The subject, ideally, should complementrepparttar 124358 subject of your Web site. Next, you need to establish a schedule for sending out your publication (e.g., weekly, monthly, quarterly), and then, more importantly, you need to meet your deadlines.

To ensure your E-zine gets read, it is crucial that you provide information that is original, informative and beneficial to your readers. You need to make your readers hungry for your content. Your content, however, is not your only consideration. You also have to considerrepparttar 124359 format you send your content in.

When I decided to publish my first E-zine in 1999, I copied ideas fromrepparttar 124360 E-zines I liked and respected. There are thousands of E-zines onrepparttar 124361 Web, butrepparttar 124362 really good ones are rare gems, because they are formatted nicely, contain no spelling or grammar mistakes, are professionally written, provide original content that you won't find in ten other E-zines, and they are fun to read.

One ofrepparttar 124363 first mistakes I made when I began contemplatingrepparttar 124364 design of my E-zine's template was to use my word processor. Althoughrepparttar 124365 formatting stayed true in Outlook Express, when I viewedrepparttar 124366 newsletter in AOL, it was a mass of unformatted text that ran on forever with funky characters and was completely unreadable. I was aghast. With my "tail between my legs," I sent an apology to my subscribers and immediately scrapped my word processor for E-zine publishing.

For your E-zine to display correctly in e-mail, you cannot rely on word wrap. When I edit my e-mail newsletters, I manually insert line breaks at 65 characters. It's a pain, but it isrepparttar 124367 only way to ensure your e-mail is readable in all e-mail packages. Otherwise, your reader ends up getting a long, rambling e-mail message with no line breaks that makes no sense.

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