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I was a bit hesitant to write this, as I know that it won't sit very well with some - perhaps many, in fact?

Very rarely a day goes by that I don't get an email or ezine exhorting me to "get in there and get published with your own ezine." But, I don't pay any attention to them, any more. It's not that I don't have anything to say - Sherry has a hard time shutting me up...sometimes.

Anyways, I had an ezine, before. When we first started out on Net.

But, I stopped doing it.

Now, I want to tell you why...

I actually *liked* preparing it each fortnight (it was published twice a month) and sending it out, knowing that I was delivering something of value (I hoped) to my small subscriber list.

However, after many months, I noticed two things...

I was receiving ezines from *many* sources, all of which were writing about my own chosen topic - developing wealth through online marketing. As I read and learnt, I eventually saw that there were a lot of other people who were *far* better qualified than I was (and better writers also) with far bigger subscriber lists.

Suddenly, I had a mental picture of that ram, butting his head against that dam - only *this* dam was a bit *too* high for my high hopes!

First, you need to decide on subject of your E-zine. The subject, ideally, should complement subject of your Web site. Next, you need to establish a schedule for sending out your publication (e.g., weekly, monthly, quarterly), and then, more importantly, you need to meet your deadlines.

To ensure your E-zine gets read, it is crucial that you provide information that is original, informative and beneficial to your readers. You need to make your readers hungry for your content. Your content, however, is not your only consideration. You also have to consider format you send your content in.

When I decided to publish my first E-zine in 1999, I copied ideas from E-zines I liked and respected. There are thousands of E-zines on Web, but really good ones are rare gems, because they are formatted nicely, contain no spelling or grammar mistakes, are professionally written, provide original content that you won't find in ten other E-zines, and they are fun to read.

One of first mistakes I made when I began contemplating design of my E-zine's template was to use my word processor. Although formatting stayed true in Outlook Express, when I viewed newsletter in AOL, it was a mass of unformatted text that ran on forever with funky characters and was completely unreadable. I was aghast. With my "tail between my legs," I sent an apology to my subscribers and immediately scrapped my word processor for E-zine publishing.