You can never learn enough let alone too much about enigma that is online marketing.

Change is ever in air and when it strikes, it strikes like lightning, and leaves no calling card. New technologies appear overnight; old systems vanish into ether just as quickly. Obsolescence pulls rug out from under established multi-nationals and replaces it with it with ‘blades’…

Even if you’re just tapping away at computer keys to turn a buck at home you must always be up to speed or you too will hit dump truck and your online marketing activity will rapidly become little more than a hobby.

So, what to do?

Keep on learning.

Over years I have gathered together a catalog of ‘how to’ tools which have assisted me and countless others to keep pace with ever-changing cyberspace marketplace.

They comprise a mix of innovations for creative writing and strategic commerce.

Why include creative writing?

Therefore, a well designed web site really CAN boost your sales!

In this article I’ll share my five favorite web design tips to help you increase your online sales.

Tip 1: Choose Your Colors Carefully

The colors that you use will determine how your web site comes across to your visitors. Dull colors will make your site seem plain and boring whilst overly bright colors can make it seem chaotic and unprofessional.

Red and Yellow draws eye in. Therefore it can be a good idea to use these colors for banners and adverts that you want your visitors to focus on. However, use these colors sparingly because they cause eye strain which means that visitors won’t want to look at your web site for long periods of time.

Tip 2: Avoid Slow Loading Web Pages

The amount of time that your site takes to download is critical. If it takes too long to download, you’ll lose potential customers who can‘t be bothered to wait.